GPI and ON24, Inc., translate best-selling author Mike Bosworth´s Customer Centric Selling webcast.

Washington, DC - San Francisco, CA - Thursday, January 12, 2006

Globalization Partners International (GPI) and ON24, Inc., translate best-selling author Mike Bosworth´s Customer Centric Selling webcast into Chinese and Portuguese.

Globalization Partners International (GPI), a provider of website, software and documentation translation services, and ON24 Inc., the global leader in webcast and multimedia communication solutions, today announced the launch of their Webcast Translation Services. To showcase the new service offering audiences worldwide can view the popular Customer Centric Selling webcast by Mike Bosworth in Simplified Chinese and Brazilian Portuguese. Mike Bosworth is a founding partner of CustomerCentric Systems and also is the best-selling author of Solution Selling: Creating Buyers in Difficult Selling Markets (McGraw-Hill, 1993) and co-author of Customer Centric Selling (McGraw-Hill, November 2003).

“Translating the Customer Centric Selling webcast into Chinese and Portuguese has now made our webcast available to China and Brazil’s growing business and consumer populations hungry for US-style management and sales consultation,” says best-selling author Mike Bosworth. “Both markets are now billed as star performers among the new global players of the 21st century, along with Russia, India, and Korea, known as the BRICKs, and we wanted to reach them in their native languages.”

“Webcasts are becoming a venue of choice for companies that want to communicate with potential customers and employees worldwide. By providing translation services for webcasts, GPI and On24 are enabling companies to offer more engaging content in a self service, experience-as-many-times as-you-need format,” says Martin Spethman, GPI’s Managing Partner. “GPI - On24’s packaged offering includes translation of registration pages, lobby pages, slide consoles, PowerPoint slides, audio scripts with dubbing, captioning and hosting, as well as target audience user testing conducted in over 20 countries.”

“ON24’s delivery platform ensures audiences globally can download a company’s customized webcast 24/7,” says Michael LaRocco, On24’s Operation Manager. “With a simple user interface, On24’s clients can deliver customized multilingual audio and video webcasts to their customers with no downloads or plug-ins required, no pay-per-seat pricing, multi-faceted interfaces for company branding and detailed reporting to track ROI on a webcast.”