Global Search Engine Optimization

So, you are localizing your website into other languages in the hopes of attracting and creating new business opportunities from around the globe. What will you do to drive traffic to the new language versions of your site? GPI recommends you plan on and conduct some degree of global search engine marketing (SEM).  This may include global search engine optimization of your localized Web content, submission of pages to key country (locale) search engines, and a pay-per click marketing campaign through services like Google Adwords or Overture.

GPI provides localized meta-data and keywords as part of any website globalization effort. In addition, your GPI Globalization Services Team can work with you in planning and executing your global SEM campaign and/or recommend SEM partners with proven track records in achieving qualified global traffic to language versions of websites.