<?xml version="1.0" encoding="utf-8"?><rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>Globalization Partners International - News, press releases and resources.</title><link>http://www.globalizationpartners.com</link><pubDate>2012-01-17T00:00:00</pubDate><generator>Globalization Partners International</generator><description>Globalization Partners International latest news, press releases and resources.</description><language>en</language><atom:link rel="self" type="application/rss+xml" href="http://www.globalizationpartners.com/news/XmlRssFeeds.aspx" /><item><title>Website Translation Tools and Expertise</title><link>http://www.globalizationpartners.com/news/website-translation-tools-and-expertise.aspx</link><pubDate>Tue, 17 Jan 2012 00:00:00 GMT</pubDate><guid>http://www.globalizationpartners.com/news/website-translation-tools-and-expertise.aspx</guid><description>Translation tools, case studies and website translation expertise from translation company Globalization Partners International (GPI) are featured in a new book to be published this month by Cambridge University Press entitled "Localization …</description><category>Press Releases</category><enclosure url="http://www.globalizationpartners.com/media/356500/website%20globalization%20book.pdf" length="133987" type="application/pdf" /><content:encoded><![CDATA[
<p>Translation tools, case studies and website translation
expertise from translation company Globalization Partners
International (GPI) are featured in a new book to be published this
month by Cambridge University Press entitled <span>"Localization
Strategies for Global E-<a
href="http://www.cambridge.org/us/knowledge/isbn/item6564189/">Business</a>"</span>
by Professor Nitish Singh, PhD.</p>

<p>"GPI provided best practices on website translation, web content
management systems, global search engine optimization and related
case studies and content for this very in-depth, 346 page book on
website globalization," says Martin Spethman, GPI's Managing
Partner. "The book covers a range of translation topics important
for global companies when designing, developing and deploying
multilingual websites."</p>

<p>"This book provides a comprehensive, non-technical guide to
leveraging website localization strategies for global e-commerce
success," says Nitish Singh, PhD. "It features step-by-step
guidelines to developing, managing and optimizing
international-multilingual websites and insights into cutting-edge
web localization strategies."</p>

<p><strong>Chapters include:</strong></p>

<ul>
<li>Global e-commerce opportunities and challenges</li>

<li>International e-business expansion and market entry
strategies</li>

<li>Global online consumer segmentation</li>

<li>Web globalization strategies</li>

<li>Developing international websites: Internationalization</li>

<li>Effectively localizing international websites</li>

<li>Managing a web globalization value chain</li>

<li>Optimizing international websites</li>

<li>Assessing web globalization efforts</li>

<li>Strategic industry insights and emerging localization
trends</li>
</ul>

<p><span>"Localization Strategies for Global E-Business"</span> by
Professor Nitish Singh, PhD can be purchased from <a
href="http://www.cambridge.org/us/knowledge/isbn/item6564189/">Cambridge
University Press</a>.</p>
]]></content:encoded></item><item><title>Translation Services Connector for RightNow CX</title><link>http://www.globalizationpartners.com/news/translation-connector-for-rightnow-cx.aspx</link><pubDate>Mon, 12 Dec 2011 00:00:00 GMT</pubDate><guid>http://www.globalizationpartners.com/news/translation-connector-for-rightnow-cx.aspx</guid><description>Globalization Partners International releases new Translation Services Connector for RightNow CX enabling more cost-effective and efficient language translation for RightNow CX users. </description><category>Press Releases</category><enclosure url="http://www.globalizationpartners.com/media/353812/rightnow%20-%20gpi%20translation%20services.pdf" length="91050" type="application/pdf" /><content:encoded><![CDATA[
<p>Globalization Partners International (GPI), a provider of
comprehensive document, software and website <a href="/"
title="Translation Services">translation services</a>, announced
today the release of its RightNow CX Suite Connector. The Connector
enables users of RightNow CX to initiate translation workflows with
a single click and gain access to an array of reports to track and
manage global translation projects in over 100 languages, from
Arabic to Spanish. The GPI RightNow Translation Connector allows
users to engage directly with their customers in their language
through great social, web and contact center experiences.</p>

<p>"The RightNow Translation Connector is an add-in that users can
install on the client side to extend the standard RightNow client
UI," says Martin Spethman, Managing Partner, Globalization Partners
International. "It allows users to send content for translation
including answers and attachments, products, categories and
dispositions into and from any language."</p>

<h3>The benefits of the GPI-RightNow Translation Connector
include:</h3>

<ul>
<li>Easy integration with RightNow client and GPI's Translation
Portal</li>

<li>Seamless content translation capabilities all within the
RightNow desktop application</li>

<li>Simplified export/import process</li>

<li>Convenient 24/7 quotes and project management</li>

<li>Request, create and approve new quotes, or track projects from
start to finish</li>

<li>Secure access for your global teams to collaborate and track
translation projects</li>
</ul>

<p>"GPI's Translation Portal (<a
href="http://www.translationportal.com/">www.translationportal.com</a>)
is a fully customizable, award winning cloud-based communication
and collaboration portal designed to give companies secure, global
access to all of their translation project information including
content translation capabilities all within the RightNow desktop
application," said Marcelo Volmaro, Director Website Globalization
Services at GPI. "GPI's Translation Services Portal just won a 2011
Silver Award from the <a href="http://www.iavisarts.org/"
target="_blank">International Academy of the Visual Arts</a> (IAVA)
for the Best Professional Services platform."</p>

<p><strong>About RightNow</strong></p>

<p>RightNow (NASDAQ: RNOW) is helping rid the world of bad
experiences one consumer interaction at a time, eight million times
a day. RightNow CX, the customer experience suite, helps
organizations deliver exceptional customer experiences across the
web, social networks and contact centers, all delivered via the
cloud. With more than ten billion customer interactions delivered,
RightNow is the customer experience fabric for nearly 2,000
organizations around the globe. To learn more about RightNow, go to
<a href="http://www.rightnow.com/">www.rightnow.com</a>.</p>

<p>RightNow is a registered trademark of RightNow Technologies,
Inc. NASDAQ is a registered trademark of The NASDAQ Stock Market
LLC.</p>
]]></content:encoded></item><item><title>Latest Version of Translation Services Portal from GPI Wins 2011 Web Award!</title><link>http://www.globalizationpartners.com/news/2011-web-award-translation-portal.aspx</link><pubDate>Thu, 27 Oct 2011 00:00:00 GMT</pubDate><guid>http://www.globalizationpartners.com/news/2011-web-award-translation-portal.aspx</guid><description>Globalization Partners International (GPI), a leading provider of website, software and documentation translation services, announced today that its Translation Services Portal (www.translationportal.com) has won a 2011 Silver Award from the …</description><category>Press Releases</category><enclosure url="http://www.globalizationpartners.com/media/352593/2011%20web%20award%20-%20translation%20portal.pdf" length="111499" type="application/pdf" /><content:encoded><![CDATA[
<p>Globalization Partners International (GPI), a leading provider
of website, software and documentation <a
href="/services.aspx">translation services</a><span>,</span>
announced today that its Translation Services Portal (<a
href="http://www.translationportal.com/">www.translationportal.com</a>)
has won a 2011 Silver Award from the <a
href="http://www.iavisarts.org/" target="_blank">International
Academy of the Visual Arts</a> (IAVA).</p>

<p>"Used by the world's top hotel chains, interactive agencies,
franchises and global Fortune 500, the new version of the
Translation Services Portal helps companies lower per word
translation costs, minimize project coordination and completion
times, and ensure consistency of clients' branding and content
across the globe," says Martin Spethman, GPI's Managing Partner.
"We added several new features requested by clients this year
including a blog, global news feed, global business resource
library, translation budgeting tools and connectivity to a variety
of web content management and client relationship management
platforms."</p>

<p>"The Translation Services Portal is hosted for free and there
are no licensing charges or IT burden on clients who adopt it,"
says Jackie Janeri, Global Client Services Manager. "Clients who
need to manage a multitude of translation projects, whether
documentation, software, or websites across departments and global
markets, appreciate the access and visibility the translation
portal gives them to all of their project information."</p>

<h3>About the W3 Awards</h3>

<p>The <strong>W³</strong> (<a
href="http://www.w3award.com/">http://www.w3award.com</a> ) is
sanctioned and judged by the <a href="http://www.iavisarts.org/"
target="_blank">International Academy of the Visual Arts</a>, an
invitation-only body consisting of top-tier professionals from a
"Who's Who" of acclaimed media, interactive, advertising, and
marketing firms. IAVA members include executives from organizations
such as Conde Nast, Coach, Disney, The Ellen Degeneres Show, Estee
Lauder, Fry Hammond Barr, HBO, Monster.com, MTV, Polo Ralph Lauren,
Sotheby's Institute of Art, Victoria's Secret, Wired, Yahoo! and
many others.</p>
]]></content:encoded></item><item><title>Adobe Tech Comm Suite</title><link>http://www.globalizationpartners.com/news/adobe-tech-comm-suite.aspx</link><pubDate>Thu, 25 Aug 2011 00:00:00 GMT</pubDate><guid>http://www.globalizationpartners.com/news/adobe-tech-comm-suite.aspx</guid><description>Globalization Partners International (GPI), a leading provider of document, software and website translation services announced today it has expanded its desktop publishing services and teams in order to provide more comprehensive Adobe Tech Comm …</description><category>Press Releases</category><enclosure url="http://www.globalizationpartners.com/media/351387/gpi-adobe%20tech%20comm%20suite.pdf" length="140994" type="application/pdf" /><content:encoded><![CDATA[
<p>Globalization Partners International (GPI), a leading provider
of document, software and website <a href="/"
title="Translation Services">translation services</a> announced
today it has expanded its desktop publishing services and teams in
order to provide more comprehensive Adobe Tech Comm Suite and other
Adobe product consulting and training.</p>

<p>"As companies struggle to contain costs with multilingual
documentation authoring, translation and publishing, the need to
economize and streamline translation projects has become even more
critical," says Martin Spethman, Managing Partner, GPI.&nbsp; "To
help clients, we have continued to extend our desktop publishing
services to include consulting on best practice workflows for
authoring English and multilingual documentation, customized
training courses on Adobe products, and a variety of hands-on
application migration, template creation and optimization
services."</p>

<p><strong>GPI's desktop publishing services include:</strong></p>

<ul>
<li><a
href="/services/multilingual-desktop-publishing/indesign-document-translation.aspx"
 title="InDesign document translation">Adobe InDesign Desktop
Publishing and Translation</a></li>

<li><a
href="/services/multilingual-desktop-publishing/framemaker-document-translation.aspx"
 title="FrameMaker document translation">Adobe FrameMaker
Publishing and Translation</a></li>

<li><a
href="/services/multilingual-desktop-publishing/dita-and-xml-translation.aspx"
 title="DITA and XML translation">XML/DITA Training,
Consulting</a></li>

<li><a
href="/services/multilingual-desktop-publishing/acrobat-multilingual-desktop-publishing.aspx"
 title="Acrobat multilingual desktop publishing">Adobe Acrobat
Publishing and Translation</a></li>

<li><a
href="/services/multilingual-desktop-publishing/photoshop-translation.aspx"
 title="Photoshop translation">Adobe Photoshop Publishing and
Translation</a></li>

<li><a
href="/services/multilingual-desktop-publishing/robohelp-feature-benefits-and-services.aspx"
 title="RoboHelp feature benefits and services">Adobe RoboHelp
Publishing and Translation</a></li>

<li><a
href="/services/multilingual-desktop-publishing/captivate-document-translation.aspx"
 title="Captivate document translation">Adobe Captivate Publishing
and Translation</a></li>
</ul>

<p><strong></strong></p>

<p>"Our DTP specialists have trained over 1,500 students in their
combined careers, and have also helped a wide spectrum of clients
with their desktop publishing challenges, ranging from translation
and DTP of technical manuals into over 30 languages, to migration
from MS Word to Adobe FrameMaker and DITA/XML," says Maxwell
Hoffmann, GPI's Director of Documentation Globalization.&nbsp;
"Through extensive post-translation desktop publishing experience,
GPI specialists can help clients achieve savings in terms of time
and cost by utilizing Adobe Tech Comm Suite applications to their
fullest potential."</p>
]]></content:encoded></item><item><title>WordPress CMS Plug-In to enable efficient translation</title><link>http://www.globalizationpartners.com/news/wordpress-cms-plug-in.aspx</link><pubDate>Wed, 13 Jul 2011 00:00:00 GMT</pubDate><guid>http://www.globalizationpartners.com/news/wordpress-cms-plug-in.aspx</guid><description>Globalization Partners International releases WordPress CMS Plug-In to enable more cost-effective and efficient translation workflows for WordPress websites.</description><category>Press Releases</category><enclosure url="http://www.globalizationpartners.com/media/350796/wordpress%20plug%20in.pdf" length="73700" type="application/pdf" /><content:encoded><![CDATA[
<p>Globalization Partners International (GPI), a provider of
comprehensive document, software and website translation services,
announced today the release of its WordPress Plug-In which enables
users of WordPress-based websites to export and import content and
initiate professional human translation workflows with a single
click.</p>

<p>"The GPI Plug-In built for the WordPress CMS ensures easy
translation services integration, a simplified export/import
process and content exported as industry standard XLIFF all
seamlessly from within WordPress," says Martin Spethman, Managing
Partner, Globalization Partners International.</p>

<p><strong>Globalization Partners' comprehensive WordPress website
translation services include:</strong></p>

<p><strong></strong></p>

<ul>
<li>Web CMS strategy, development, implementation and training</li>

<li>Multilingual glossary and style guide development</li>

<li>Translation and copy writing</li>

<li>Country-specific multilingual search engine optimization
(SEO)</li>

<li>Localization QA and website testing</li>

<li>Localization workflow and training under WordPress for ongoing
site maintenance</li>
</ul>

<p>"WordPress is a very popular web content management system and
without a plug-in content would require manually cutting and
pasting from various sections of the website within the CMS to
export it," said Marcelo Volmaro, Director Website Globalization
Services at GPI.&nbsp; "GPI's plug-in enables WordPress users the
option to export/import posts, pages, custom fields, terms and
navigation content individually or all at once with a few
clicks".</p>

<p>Users who want to utilize the GPI WordPress Plug-In to help
translate their websites can go to GPI's <a
href="/translation-portals-and-tools/translations-connector-library/wordpress-translation-services-plugin.aspx">
Translation Services Connector Library</a>.</p>
]]></content:encoded></item><item><title>Globalization Partners Releases Enhanced Language Translation Portal for Companies with Global Communication Needs.</title><link>http://www.globalizationpartners.com/news/language-translation-portal-for-companies.aspx</link><pubDate>Thu, 12 May 2011 00:00:00 GMT</pubDate><guid>http://www.globalizationpartners.com/news/language-translation-portal-for-companies.aspx</guid><description>Globalization Partners International (GPI), a provider of comprehensive document, software and website translation services, announced today the release of the latest version of its Translation Services Portal. The Translation Portal has added new …</description><category>Press Releases</category><enclosure url="http://www.globalizationpartners.com/media/349725/gpi%20translation%20portal%202011.pdf" length="119080" type="application/pdf" /><content:encoded><![CDATA[
<p>Globalization Partners International (GPI), a provider of
comprehensive document, software and <span><a href="/">website
translation services</a></span>, announced today the release of the
latest version of its Translation Services Portal. The Translation
Portal has added new features including a blog, global news feed,
global business resource library and a budget calculator for
companies needing to create <span><a
href="http://www.translationportal.com/">annual translation
budgets</a></span>.</p>

<p>"We are continually enhancing the <a
href="http://www.translationportal.com/"
title="Translation Portal"><span>translation services</span>
portal</a> based on clients' requests," says Martin Spethman, GPI's
Managing Partner. "The latest version adds several new innovative
features including a translation budget builder, a business
resource library, and a <span><a
href="http://blog.globalizationpartners.com/">global</a>
blog</span> written by over 20 GPI bloggers from around the world,
who post relevant articles on topics ranging from 'Arabic Search
Engine Optimization and Website Localization' to 'How to comply
with the new Chinese advertising laws for <em>luxury</em> goods and
services'."</p>

<p>"Clients confronted with shrinking budgets and increasing
content translation needs really appreciate the translation budget
builder," says Jackie Janeri, Global Client Services Manager,
GPI.&nbsp; "Clients are now able to generate budgets on-line or in
an Excel-based budget report." Clients are achieving savings of up
to 30% on their global translation costs by consolidating volumes,
lowering per word costs, minimizing project coordination and
completion times, and ensuring consistency of their brands and
content across the globe.</p>

<h3>Translation Services Portal features include:</h3>

<ul>
<li>24/7 secure access to project files</li>

<li>Collaboration with global teams on translation projects</li>

<li>Check comprehensive project dashboards complete with status
reports and notes</li>

<li>Secure quotes and/or comprehensive proposals for document,
website and software projects</li>

<li>Tools include a translation budget builder and a quick quote
translation calculator</li>

<li>Global Search Engine with 3x the search by country, by
language, by search engine</li>

<li>Global blog with articles and posts from over 20 international
bloggers</li>

<li>Global Business Resource Library</li>
</ul>
]]></content:encoded></item><item><title>Ektron Connector - GPI Translation Services</title><link>http://www.globalizationpartners.com/news/ektron-connector-gpi-translation-services.aspx</link><pubDate>Mon, 28 Feb 2011 00:00:00 GMT</pubDate><guid>http://www.globalizationpartners.com/news/ektron-connector-gpi-translation-services.aspx</guid><description>Globalization Partners International launches Ektron Web CMS Connector to enable more cost-effective and efficient translation workflows for websites. </description><category>Press Releases</category><enclosure url="http://www.globalizationpartners.com/media/328979/ektron%20connector%20-%20gpi%20translation%20services.pdf" length="129728" type="application/pdf" /><content:encoded><![CDATA[
<p><strong>WASHINGTON, DC, February 28, 2011</strong>
<strong>-</strong> Globalization Partners International (GPI), a
provider of comprehensive document, software and website <a
href="/" title="Translation Services">translation services</a>,
announced today the release of its Ektron Connector which enables
users of Ektron-based websites to initiate translation workflows
with a single click and gain access to an array of reports to track
and manage global translation projects.</p>

<p>"The Connector built for Ektron's Web CMS ensures seamless
content translation capabilities all within the Ektron work area,"
said Marcelo Volmaro, Director Website Globalization Services at
GPI. "The Connector provides many useful translation service
features including easy CMS widget-based activation, simplified
import/export process for content and tight integration with GPI's
Translation Portal complete with a dashboard of useful reports to
help manage global translations."</p>

<h2>Globalization Partners' comprehensive website translation
services include:</h2>

<ul>
<li>Ektron CMS strategy, development / implementation and
training</li>

<li>Website translation strategy</li>

<li>Multilingual glossary and style guide development</li>

<li>Translation and copy writing</li>

<li>Country-specific multilingual search engine optimization
(SEO)</li>

<li>Localization QA and website testing</li>

<li>Localization workflow and training under Ektron for ongoing
site maintenance</li>
</ul>

<p>"Ektron's clients require the capability to manage web
properties across multiple regions, making strong translation and
localization support an essential element of the online solutions
we power," said Savas Gunduz, VP of Alliances and Channels for
Ektron.&nbsp; "We are pleased that GPI is a Certified
Implementation Partner and has now joined our Independent Software
Vendor (ISV) Technology program as well. The connector allows GPI
and Ektron to facilitate translation workflows and management of
multilingual sites helping clients communicate on a global
basis."</p>

<h2>About Globalization Partners International (GPI)</h2>

<p>Globalization Partners International, LLC provides an array of
translation services that help companies communicate with the
world. GPI's services enable firms to design, develop, and deploy
multilingual documentation, software and websites for worldwide
use. Services include: <a
href="/services/document-translation.aspx"
title="Document Translation">Document Translation</a>,&nbsp; <a
href="/services/multilingual-desktop-publishing.aspx"
title="Multilingual Desktop Publishing">Multilingual Desktop
Publishing</a> , <a href="/services/audiovideo-translation.aspx"
title="Audio/Video Translation">Audio/Video Translation</a>, <a
href="/services/software-translation.aspx"
title="Software Translation">Software Translation</a>, <a
href="/services/website-translation.aspx"
title="Website Translation">Website Translation</a> and <a
href="/services/global-search-engine-marketing.aspx"
title="Global Search Engine Marketing">Global Search Engine
Marketing</a>. &nbsp;To learn more, visit:
www.globalizationpartners.com.</p>

<h2>About Ektron</h2>

<p>By integrating web content management (WCM), marketing
optimization and social software, Ektron's software and solutions
improve operational efficiency, drive revenue growth and build
customer loyalty. Ektron empowers marketers to create, publish and
optimize web content that engages, converts and retains customers.
Developers benefit from Ektron's extensibility and commitment to
the Microsoft .NET framework. Headquartered in Nashua, New
Hampshire, with offices in Australia, Canada, Singapore and the
United Kingdom, Ektron has more than 8,000 customers worldwide
including Carnegie Hall, Diageo, Home Depot, International Chamber
of Commerce, Kodak, Microsoft, NASDAQ, National Health Services UK,
Saint-Gobain, The Law Society, and the University of Notre Dame.
For more information, please visit <a
href="http://www.ektron.com/">www.ektron.com</a> , <a
href="http://www.ektron.co.uk/">www.ektron.co.uk</a> or <a
href="http://www.ektron.com.au/">www.ektron.com.au</a>.</p>
]]></content:encoded></item><item><title>Ektron 2010 All Stars Award for Marina Bay Sands</title><link>http://www.globalizationpartners.com/news/mbs-web-awards.aspx</link><pubDate>Tue, 07 Dec 2010 00:00:00 GMT</pubDate><guid>http://www.globalizationpartners.com/news/mbs-web-awards.aspx</guid><description>Best Asia-Pacific website honors awarded to Globalization Partners International, Sid Lee and Marina Bay Sands. Globalization Partners International (GPI), a provider of comprehensive document, software and website translation services, announced …</description><category>Press Releases</category><enclosure url="http://www.globalizationpartners.com/media/325423/gpi-mbs%20award.pdf" length="134107" type="application/pdf" /><content:encoded><![CDATA[
<p><strong>Best Asia-Pacific website honors awarded to
Globalization Partners International, Sid Lee and Marina Bay
Sands.</strong></p>

<p>Globalization Partners International (GPI), a provider of
comprehensive document, software and <em>website translation
services</em>, announced today that the new Marina Bay Sands
website - <a href="http://www.marinabaysands.com/"
target="_blank">www.marinabaysands.com</a>, which was designed,
developed and deployed in partnership with global interactive
agency Sid Lee has won the Ektron 2010 All Stars Award for best
Asia-Pacific Website.</p>

<p>Ektron All Stars Awards recognize the most innovative and
effective uses of Ektron's Web content management (WCM) platform by
both customers and partners.&nbsp; Nominees were judged on the
development and design of their site and their ability to use
Ektron technology to solve business-critical issues with measurable
return on their investment.</p>

<p>"The Marina Bay Sands website project included the full spectrum
of tasks required to create and publish a multilingual global site
from design and content management system implementation to
localization and country-specific search engine optimization
(SEO)," said Martin Spethman, Managing Partner, Globalization
Partners International. "The revamped site required a flexible
content management system and supports English, Indonesian, Korean,
Japanese, Simplified Chinese, Traditional Chinese and Thai as well
as other languages."</p>

<p><strong>Project tasks included:</strong></p>

<ul>
<li>Ektron CMS overview, strategy, development and training</li>

<li>English website design, development and testing</li>

<li>Website globalization strategy</li>

<li>Multilingual glossary and style guide development</li>

<li>Translation and copy writing</li>

<li>Country-specific multilingual search engine optimization
(SEO)</li>

<li>Localization QA and website testing</li>

<li>Localization workflow training under Ektron for ongoing site
maintenance</li>
</ul>

<p>The website project will be featured in an upcoming book by
website globalization expert Nitish Singh, PhD on "Localization
Strategies for e-Business", to be published in 2011 by Cambridge
University Press". To learn more about GPI, Sid Lee and Ektron, and
to download a detailed case study on the project, please visit <a
href="/">www.globalizationpartners.com</a>.</p>
]]></content:encoded></item><item><title>Webinar - Reducing translation costs with FrameMaker 9 and DITA</title><link>http://www.globalizationpartners.com/news/webinar-reducing-translation-costs-with-framemaker-9-and-dita.aspx</link><pubDate>Tue, 28 Sep 2010 00:00:00 GMT</pubDate><guid>http://www.globalizationpartners.com/news/webinar-reducing-translation-costs-with-framemaker-9-and-dita.aspx</guid><description>Globalization Partners International (GPI), a leading provider of document, software and website translation services will host a FREE webinar with ADOBE Systems Incorporated and the Globalization and Localization Association (GALA) on Tuesday …</description><category>Press Releases</category><enclosure url="http://www.globalizationpartners.com/media/323592/2010%20gpi-adobe%20webinar.pdf" length="313116" type="application/pdf" /><content:encoded><![CDATA[
<p>Globalization Partners International (GPI), a leading provider
of document, software and website translation services will host a
FREE webinar with ADOBE Systems Incorporated and the Globalization
and Localization Association (GALA) on <strong>Tuesday, October 12,
2010</strong><strong>,</strong> 10:00 AM - 11:00 AM US/Pacific on
reducing translation costs with FrameMaker 9 and DITA. This webinar
is part of the <a
href="http://www.adobe.com/cfusion/event/index.cfm?event=list&amp;type=eseminar&amp;loc=en_us"
 target="_blank">Adobe eSeminar series</a>.</p>

<p><strong>Document globalization professionals from Globalization
Partners and ADOBE will discuss how to <a
href="http://www.adobe.com/cfusion/event/index.cfm?event=detail&amp;id=1692416&amp;loc=en_us">
dramatically reduce multilingual publishing and translation costs
by upgrading to FrameMaker 9 with DITA</a>.</strong></p>

<h3>Webinar attendees will learn:</h3>

<ul>
<li>How new custom FrameMaker 9 workflow saves files in native XML
format, erases "illegal" format overrides on save and ensures all
external cross-references open error-free after translation</li>

<li>How one template can be used to control all formatting,
including font changes and language specific prefixes like "Table"
and "Figure", for 27 target languages</li>

<li>Learn how to convert an unstructured Quark manual (neither
index markers nor cross references) to FrameMaker and how to
convert to DITA structure with working indexterms and
crossrefs</li>

<li>Learn how to ensure that structured DITA files from FrameMaker
9 achieve maximum leveraging from old "unstructured" Translation
Memory created from older projects</li>
</ul>

<h3>Speakers:</h3>

<ul>
<li>RJ Jacquez, ADOBE eLearning and Tech Comm Suite Evangelist</li>

<li>Maxwell Hoffmann, GPI Director of Documentation
Globalization</li>

<li>Oana-Nicoleta Diaconu, GPI Desktop Publishing Specialist</li>
</ul>

<p>This month Maxwell Hoffmann, GPI's Director of Documentation
Globalization and Adobe Community Expert was selected as one of the
<em><a
href="http://www.mindtouch.com/blog/2010/09/16/a-sneak-peek-content-strategists-the-next-corporate-rock-stars/">
Top 25 Most Influential Content Strategists</a></em> in the
industry.&nbsp;The Top 25 List was created by Mindtouch and will be
presented at <a href="http://lavacon.org/" target="_blank">LavaCon
2.0: The Conference on Digital Media and Content Strategies</a> .
The panel evaluated hundreds of members of this community and
created a measurement that took into account a wide range of
metrics including, but not limited to internet presence, work on
standards bodies, influence and community engagement and
participation.</p>

<h3>To Register and Participate:</h3>

<p><strong>Register in advance for " <a
href="http://www.adobe.com/cfusion/event/index.cfm?event=detail&amp;id=1692416&amp;loc=en_us">
Dramatically reduce multilingual publishing and translation costs
by upgrading to FrameMaker 9 with DITA</a>". The webinar will be
available on-demand through the <a
href="http://www.adobe.com/cfusion/event/index.cfm?event=list&amp;type=eseminar&amp;loc=en_us"
 target="_blank">Adobe eSeminar series</a> website for those unable
to attend the live.</strong></p>
]]></content:encoded></item><item><title>GPI expands its office in Dubai (UAE)</title><link>http://www.globalizationpartners.com/news/gpi-expands-its-presence-in-dubai.aspx</link><pubDate>Mon, 28 Jun 2010 00:00:00 GMT</pubDate><guid>http://www.globalizationpartners.com/news/gpi-expands-its-presence-in-dubai.aspx</guid><description>Globalization Partners International (GPI) expands its office in Dubai (UAE) to support its document, software and website translation practice throughout the Middle East and Africa. Growth in the demand for several strategic languages in the Middle …</description><category>Press Releases</category><enclosure url="http://www.globalizationpartners.com/media/322455/2010%20dubai%20office.pdf" length="447908" type="application/pdf" /><content:encoded><![CDATA[
<p><strong>Globalization Partners International (GPI) expands its
office in Dubai (UAE) to support its document, software and website
translation practice throughout the Middle East and
Africa.</strong></p>

<p>Growth in the demand for several strategic languages in the
Middle East and Africa has led Globalization Partners International
(GPI) to expand its presence in Dubai, United Arab Emirates (UAE).
GPI is a provider of website, software and documentation <a
href="/" title="Translation Services">translation services</a> in
over 100 languages.</p>

<p>"GPI opened in Dubai (UAE) in 2009 and has steadily grown its
translation, desktop publishing and website localization
capabilities and clientele throughout the Middle East and North
Africa (MENA) region," says Martin Spethman, GPI's Managing
Partner. "Many of GPI's US, European and MENA-based clients require
translation services to support their expansion into and from the
emerging markets of the Middle East and Africa." GPI has added
language copy writers, desktop publishers, global SEO specialists
and website localization specialists to its staff in support of
these needs. Clients using GPI's translation services include
interactive agencies, energy companies, healthcare providers,
hotels, consumer product companies, software publishers and
engineering firms.</p>

<p>"Translations into Arabic, English, Farsi, French, Greek,
Hebrew, Kurdish, Persian, and Turkish are in-demand languages for
companies expanding into MENA, while translations into Arabic,
Chinese, English, German, Japanese, Farsi, French, Portuguese,
Russian and Spanish are often requested for MENA-based companies
expanding globally," says Nathalie Hodgson, GPI's Global Client
Services Manager based in Dubai. "We have been helping clients with
a wide range of language and technology needs from complex content
management system implementation in order to handle multi-language
websites and workflows, to simple translation and desktop
publishing of architectural plans, e-learning materials and
marketing collateral."</p>

<p>GPI provides an array of translation services for companies
looking to conduct business in the MENA region including:</p>

<ul>
<li>Translation and Copywriting</li>

<li>Multilingual Desktop Publishing</li>

<li>Multilingual Web Design/Development/Deployment</li>

<li>Software Localization</li>

<li>Website Localization</li>

<li>Interpretation</li>

<li>Global Search Engine Marketing and Optimization
(SEM/SEO-SEA)</li>

<li>Globalization Consulting</li>
</ul>

<p><a href="/contact-gpi/gpis-locations.aspx#Dubai"
title="Why Dubai, United Arab Emirates?">Globalization Partners
International FZ-LLC</a></p>

<p>Dubai Media City, Business Centre 2<br />
 Building 8, Office Number 71<br />
 P.O. Box 502068</p>

<p>Dubai, United Arab Emirates<br />
 Global Offices: +1 703 286 2193</p>

<p>Dubai (UAE): +971 50 189 0588</p>

<p>Contact: Nathalie Hodgson<br />
 <a
href="mailto:nhodgson@globalizationpartners.com">nhodgson@globalizationpartners.com</a></p>
]]></content:encoded></item><item><title>Search Engine Marketing Launch Services</title><link>http://www.globalizationpartners.com/news/sem-launch-services-2010.aspx</link><pubDate>Thu, 29 Apr 2010 00:00:00 GMT</pubDate><guid>http://www.globalizationpartners.com/news/sem-launch-services-2010.aspx</guid><description>GPI’s global SEM practice provides comprehensive country-specific search engine optimization (SEO) and search engine advertising (SEA) services to help clients achieve better visibility in search engines globally.</description><category>Press Releases</category><enclosure url="http://www.globalizationpartners.com/media/321029/gpi-sem%20launch%20services%20april%202010.pdf" length="148052" type="application/pdf" /><content:encoded><![CDATA[
<h3>Globalization Partners International (GPI) expands its Global
Search Engine Marketing (SEM) Practice to help companies increase
global website traffic.</h3>

<p><strong></strong></p>

<p>Globalization Partners International (GPI), a provider of <a
href="/services/document-translation.aspx">document</a>, <a
href="/services/software-translation.aspx">software</a> and <a
href="/services/website-translation.aspx">website translation
services</a>, announced today that it has expanded its global SEM
practice in order to provide a comprehensive range of
country-specific <a
href="/services/global-search-engine-marketing.aspx">Search Engine
Marketing Services</a> to agencies and end clients<em>.</em> "GPI
has been providing global Search Engine Optimization (SEO) services
to leading Search Engine Marketing Firms, Interactive and Ad
Agencies and Fortune 1000 clients as part of its website
localization offering for over six years now," said Martin
Spethman, GPI's Managing Partner. "We have added keyword
researchers, web copy writers, and global SEO specialists to our
team globally. We have also refined our offering based on
continuously tracking trends in search engines, user behavior and
user preferences by country."</p>

<p>"Since clients need to ensure new language versions of their
websites are well received and well visited by their target
audiences in various countries, every website localization project
should include some form of <a
href="/services/global-search-engine-marketing.aspx">Search Engine
Marketing</a> (SEM)," says Federico Pascual, GPI's Director Global
Search Engine Marketing Practice. "GPI's Global SEM Services will
help clients' multilingual web content achieve better rankings in
global and country-specific search engine results pages (SERPs)
resulting in increased traffic and ROI with language version
sites."</p>

<h3>GPI's Global <a
href="/services/global-search-engine-marketing.aspx">Search Engine
Marketing (SEM)</a> Services include:</h3>

<ul>
<li>Comprehensive Website translation and localization</li>

<li>Multilingual keyword phrase research, refinement and
localization</li>

<li>Multilingual Search Engine Optimization and copy writing of
main site content</li>

<li>Multilingual Search Engine Optimization of meta-tags, titles,
alt-tags, heading tags, html, etc.</li>

<li>Submissions to major locale (in-country) and international
Search Engines</li>

<li>Website traffic and keywords ranking reporting</li>

<li>Pay-Per-Click (PPC) campaign content localization</li>

<li>Pay-Per-Click (PPC) country-specific campaign management</li>
</ul>

<p>GPI can work closely with a client's chosen advertising company
or SEM firm in order to provide any language support required for
existing Search Engine Marketing SEO efforts and/or SEA
campaigns.</p>
]]></content:encoded></item><item><title>DITA Services - Document Translation</title><link>http://www.globalizationpartners.com/news/dita-services.aspx</link><pubDate>Wed, 24 Feb 2010 00:00:00 GMT</pubDate><guid>http://www.globalizationpartners.com/news/dita-services.aspx</guid><description>Globalization Partners International (GPI), a provider of website, software and documentation translation services in over 100 languages, announced today that its documentation globalization team has added consultation, content analysis and custom …</description><category>Press Releases</category><enclosure url="http://www.globalizationpartners.com/media/316858/gpi-dita%20services.pdf" length="172506" type="application/pdf" /><content:encoded><![CDATA[
<p>Globalization Partners International (GPI), a provider of
website, software and documentation <a href="/"
title="Translation Services">translation services</a> in over 100
languages, announced today that its documentation globalization
team has added consultation, content analysis and custom workflow
design for companies moving to structured authoring and publishing
processes using DITA (Darwin Information Typing Architecture). DITA
maintains content in discrete "chunks" as topics, or concepts,
which are ideal for management by Content Management Systems,
resulting in <em>significantly</em> reduced authoring and
translation costs for large scale projects.</p>

<p>"GPI has witnessed an increased demand for DITA as a solution
for companies who need to manage translation memory and high volume
content in useable modules," says Martin Spethman, GPI's Managing
Partner. &nbsp;"GPI's document globalization practice has added a
"turn key" suite of services to migrate unstructured customer data
into more economical DITA/XML format resulting in significant
savings in authoring and localization."</p>

<p>"Migrating large volumes of documentation from unstructured
FrameMaker, for example, into a highly useful DITA/XML format
requires considerable cooperation and discipline among authoring
groups," says Maxwell Hoffmann, GPI's Director of Documentation
Globalization. "GPI can now help companies with initial content
analysis, goal setting, appropriate training on custom applications
and localization workflows required for using DITA/XML."</p>

<h4>GPI's DITA/XML Localization Services include:</h4>

<ul>
<li>Document and content analysis</li>

<li>Source language content "scrubbing" (cleaning out troublesome
elements), and reformatting content for a more seamless conversion
to structure</li>

<li>Development of structured FrameMaker EDDs and structured
application files that customize standard DITA offerings to more
closely align with client needs</li>

<li>DITA and XML authoring training to teach technical writers how
to optimize content for streamlined English that will translate
more economically</li>
</ul>
]]></content:encoded></item><item><title>Glearch Web Awards 2009</title><link>http://www.globalizationpartners.com/news/glearch-web-awards.aspx</link><pubDate>Fri, 23 Oct 2009 00:00:00 GMT</pubDate><guid>http://www.globalizationpartners.com/news/glearch-web-awards.aspx</guid><description>Globalization Partners International (GPI), a leading provider of website, software and documentation translation services in over 100 languages, announced today that "Glearch", its new search engine launched this year has won both a 2009 Web …</description><category>Press Releases</category><enclosure url="http://www.globalizationpartners.com/media/287527/2009%20web%20award_glearch.pdf" length="162950" type="application/pdf" /><content:encoded><![CDATA[
<p>Globalization Partners International (GPI), a leading provider
of website, software and documentation <a href="/"
title="Translation Services">translation services</a> in over 100
languages, announced today that "Glearch", its new search engine
launched this year has won both a 2009 Web Marketing Association
(WMA) Standard of Excellence Award AND a Gold Award from the <a
href="http://www.iavisarts.org/" target="_blank">International
Academy of the Visual Arts</a> (IAVA)-W3 Awards. More than 2,000
sites from 45 countries were reviewed in 96 industry categories for
the WMA Awards and less than 10% of entries to the IAVA-W3 Awards
receive Gold Awards each year.</p>

<p>"Glearch (<strong>Gl</strong>obal S<strong>earch</strong>) is a
mega-search engine (<a
href="http://www.glearch.com/">www.glearch.com</a>) for
international business professionals, travelers, translators,
students, researchers and anyone else who needs to easily search
the web by language, by country, and by search engine," says Yasser
Ahmed, Web Development Lead, GPI.</p>

<p style="text-align: center;"><img src="/imgs/glearch.png" alt="Glearch logo"/></p>

<p>"Glearch's global map-based interface and compilation of country
specific facts, web resources, maps, newspapers and top sites are
at the core of the mega-search utility," says Marcelo Volmaro,
Website Globalization Practice Director, GPI. "Our design and
development teams are happy the competition judges and the general
public feel the site meets the criteria to win awards including
high marks in: creativity, usability, navigation, functionality,
visual design, and ease of use".</p>
]]></content:encoded></item><item><title>GPI Launches Enhanced Translation Services Portal</title><link>http://www.globalizationpartners.com/news/enhanced-translation-services-portal.aspx</link><pubDate>Thu, 21 May 2009 00:00:00 GMT</pubDate><guid>http://www.globalizationpartners.com/news/enhanced-translation-services-portal.aspx</guid><description>Globalization Partners International (GPI), a provider of website, software and documentation translation services in over 100 languages, announced today that it has released its new Translation Services Portal www.translationportal.com with …</description><category>Press Releases</category><enclosure url="http://www.globalizationpartners.com/media/186881/2009%20hotel%20portal.pdf" length="34027" type="application/pdf" /><content:encoded><![CDATA[
<p>Globalization Partners International (GPI), a provider of
website, software and documentation <a href="/"
title="Translation Services">translation services</a> in over 100
languages, announced today that it has released its new Translation
Services Portal <a href="http://www.translationportal.com"
target="_blank"
title="Translation Portal">www.translationportal.com</a> with
customized versions for specific global industries including hotels
and hospitality</p>

<p>"The Hotel and Hospitality Industry is dealing with some
fundamental challenges due to the economic slowdown and is focusing
sharply on cost containment and the bottom line, leveraging brand
name, the Internet, and globalization - entering new emerging
markets," said Martin Spethman, GPI's Managing Partner. "GPI's
translation portal may help the hospitality industry achieve
savings of up to 30% on their global translation costs by
consolidating volumes, lowering per word costs, minimizing project
coordination times, and ensuring consistency of their brands and
content across the globe."</p>

<h4>Features of the translation portal include:</h4>

<ul>
<li>24/7, web-based access with various access privileges
(Managers, Users, Guests)</li>

<li>Quick Quote Calculator</li>

<li>Submit and pick up files</li>

<li>Real time status reports for quotes and projects</li>

<li>Free hosting and customizations - no IT costs for hotels</li>

<li>Utilization of central translation memories and company
glossaries and style guides</li>

<li>Libraries for travel guides, language phrase books, glossaries,
style guides and other collateral</li>
</ul>

<p>"Many hotels, franchises and global chains want to provide their
corporate offices, restaurants and/or hotel properties with
consistent, quality and cost-effective translation services for an
array of content including web content, in-room directories,
training materials, menus, event brochures and hospitality kits,"
said Peter Betts, GPI's Director of Business Development. "Hotel
Marketing, Food &amp; Beverage and Web Teams can all initiate and
monitor any translations globally. This will ensure content which
is translated for properties in Dubai or London can also be used by
properties in Las Vegas or Macau."</p>
]]></content:encoded></item><item><title>Glearch: Global Search Engine</title><link>http://www.globalizationpartners.com/news/glearch-global-search-engine.aspx</link><pubDate>Tue, 21 Apr 2009 00:00:00 GMT</pubDate><guid>http://www.globalizationpartners.com/news/glearch-global-search-engine.aspx</guid><description>Globalization Partners International (GPI), a provider of website, software and documentation translation services in over 100 languages, announced today that it has launched a new search engine for international business professionals, travelers …</description><category>Press Releases</category><enclosure url="http://www.globalizationpartners.com/media/185155/glearch.pdf" length="54256" type="application/pdf" /><content:encoded><![CDATA[
<p>Globalization Partners International (GPI), a provider of
website, software and documentation translation services in over
100 languages, announced today that it has launched a new search
engine for international business professionals, travelers,
students, researchers and anyone else who needs to easily search
the web by language, by country, and by search engine.</p>

<p style="text-align: center;"><img src="/imgs/glearch.png" alt="Glearch logo"/></p>

<p>"Glearch stands for "Global Search" and is a tool for anyone who
would like to perform searches by specific countries and
languages," says Yasser Ahmed, Web Development Lead, GPI, "Glearch
selects the top results from Google, Yahoo and MSN as well as the
most popular search engines for a selected country and returns
results."</p>

<p>"Glearch started as an internal tool for GPI's staff of
translators, researchers, copy writers and global search engine
specialists, as well as an answer to a common request from clients
to find country specific information from hundreds of separate
sources on the web," said Martin Spethman, GPI's Managing Partner.
"Glearch's global map-based interface and compilation of country
specific facts, web resources, maps, newspapers and top sites bring
users a wealth of information on one screen."</p>

<p>Glearch is freely available and can be accessed at: <a
href="http://www.glearch.com"
target="_blank">www.glearch.com</a></p>
]]></content:encoded></item><item><title>DocTrain West Conference</title><link>http://www.globalizationpartners.com/news/doctrain-west-conference.aspx</link><pubDate>Wed, 11 Mar 2009 00:00:00 GMT</pubDate><guid>http://www.globalizationpartners.com/news/doctrain-west-conference.aspx</guid><description>Globalization Partners International (GPI), a provider of document, website and software globalization services, announced today that its Director of Document Globalization, Maxwell Hoffmann, is a featured speaker at DocTrain West. The conference …</description><category>Press Releases</category><enclosure url="http://www.globalizationpartners.com/media/184845/doctrain%20west%20conference.pdf" length="36462" type="application/pdf" /><content:encoded><![CDATA[
<p>Globalization Partners International (GPI), a provider of
document, website and software globalization services, announced
today that its Director of Document Globalization, Maxwell
Hoffmann, is a featured speaker at DocTrain West. The conference
will be held near Palm Springs from March 17 through the 20th</p>

<p>"The presentation will cover best practices in creating an
international website from the ground up for any global
organization," says Maxwell Hoffmann, GPI's Director of Document
Globalization. "Although there are many ways to organize a
multilingual website project, there are some specific fundamental
phases, steps and tasks which should be integrated into every Web
Design, Development and Deployment (W3D) plan." The program topics
include:</p>

<ul>
<li>Website Design and Development and Deployment</li>

<li>Glossary Development</li>

<li>Translation and Copy Writing</li>

<li>Localization of Text, Graphics and Multimedia</li>

<li>CMS deployment, training and support</li>

<li>Global Search Engine Marketing (SEO)</li>
</ul>

<p>"Today companies are requiring a range of features and
functionality from their global websites," says Marcelo Volmaro,
GPI's Director of Website Globalization. "Requirements such as
multilingual, better lead generation, search engine optimization,
ability for non-technical staff to easily add and edit content,
automated approval processes for content and automated translation
workflow for language versions are all core features expected in
new sites."</p>

<p>GPI's presentation will take place at the Westin Mission Hills
Resort in Rancho Mirage on March 18th. Anyone interested in seeing
a full description of the presentation or registering for DocTrain
West should visit the following website for details: <a
href="http://www.doctrain.com/west">www.doctrain.com/west</a>.</p>
]]></content:encoded></item><item><title>Executive Certificate Program in Web Globalization Management</title><link>http://www.globalizationpartners.com/news/web-globalization-management.aspx</link><pubDate>Tue, 24 Feb 2009 00:00:00 GMT</pubDate><guid>http://www.globalizationpartners.com/news/web-globalization-management.aspx</guid><description>Globalization Partners International (GPI), an award winning provider of document, website and software globalization services, announced today that it is providing a variety of course content, including reports and best practices for the St. Louis …</description><category>Press Releases</category><enclosure url="http://www.globalizationpartners.com/media/184830/website%20globalization%20class.pdf" length="40990" type="application/pdf" /><content:encoded><![CDATA[
<p>Globalization Partners International (GPI), an award winning
provider of document, website and software globalization services,
announced today that it is providing a variety of course content,
including reports and best practices for the St. Louis
University-Executive Certificate in Web Globalization
Management.</p>

<p>"GPI is providing content from its recent research series on
Website Globalization and e-Business, as well as best practices for
website globalization workflows," says Martin Spethman, GPI's
Managing Partner. "In recent years companies have realized their
executives need to better understand the process to create a
website that functions in other languages and other locales in
order to build a business case for and manage a website
globalization effort." The program by St. Louis University will
help executives, managers and webmasters guide their company's
website globalization initiatives, which are necessary for an
organization to expand globally.</p>

<p>The research reports can be downloaded at <a
href="/resources/website-globalization-and-e-business-series.aspx">Website Globalization and E-Business
Series</a></p>

<p>"The international online program provides participants with the
cutting edge skills to conduct international e-business in a
networked global economy," says Nitish Singh, PhD., the program
leader. "The Executive Certificate in Web Globalization Management
is designed for business executives who need the freedom to work
from their homes or offices as well as the flexibility to work at
their own pace. Comprised of five learning modules, in addition to
best practices, the program provides a mix of academic and
real-world case studies. Course topics include:</p>

<ul>
<li>Global Business Strategy for Networked Economy</li>

<li>A Localized Approach to Global E-Business Expansion</li>

<li>Web Site Globalization, Step-by-Step</li>

<li>Global Content Management and the Future of Web
Globalization</li>

<li>Corporate Web Management for a Global Workforce</li>
</ul>

<p>Upon completion of the program, candidates are awarded the
Executive Certificate in Web Globalization Management by the John
Cook School of Business and Saint Louis University. Companies
interested in earning the Saint Louis University-Executive
Certificate in Web Globalization Management should visit: <a
href="http://www.globalizationexecutive.com">www.globalizationexecutive.com</a></p>
]]></content:encoded></item><item><title>GPI expands its document translation practice</title><link>http://www.globalizationpartners.com/news/document-translation-practice-expansion.aspx</link><pubDate>Fri, 16 Jan 2009 00:00:00 GMT</pubDate><guid>http://www.globalizationpartners.com/news/document-translation-practice-expansion.aspx</guid><description>Globalization Partners International (GPI), a provider of document, website and software translation services, announced today that its documentation globalization practice has added a new consulting offering. The new service is for companies who …</description><category>Press Releases</category><enclosure url="http://www.globalizationpartners.com/media/184580/document%20desktop%20publishing%20assessment.pdf" length="37826" type="application/pdf" /><content:encoded><![CDATA[
<p>Globalization Partners International (GPI), a provider of
document, website and software translation services, announced
today that its documentation globalization practice has added a new
consulting offering. The new service is for companies who are
trying to save money by applying best practices to optimize
delivery of all forms of multilingual documentation, from training
manuals to company brochures.</p>

<p>"We have developed a series of best practices for properly
structuring FrameMaker, InDesign, Word and PowerPoint templates to
prevent post-translation formatting problems and to save time and
money," says Maxwell Hoffmann, GPI's Director of Document
Globalization, an Adobe Community Expert who has trained over 1,500
customers. "The cost savings and benefits of a third party template
review, just one aspect of the assessments, are dramatically
multiplied by the number of languages you translate your content
into," Hoffmann adds. The assessment includes:</p>

<h4>The series includes:</h4>

<ul>
<li>Review of template design and structure for 8 common
localization issues that can save considerable time and money</li>

<li>Review choice of authoring software and other applications to
determine if optimum authoring and assets management practices are
in use</li>

<li>Review of content &amp; design for cultural correctness for
target global audiences</li>
</ul>

<p>"GPI is providing training on an array of document globalization
subjects and applications as a stand-alone offering and as a
complimentary service provided as part of our new account
orientation," says Martin Spethman, GPI's Managing Partner. "Many
companies want to review their current workflows, in-house versus
outsourcing decisions, and application selection to see where they
can achieve savings".</p>

<p>Companies interested in this new service should visit our <a
href="/request-a-quote.aspx">request for assessment and best practices
consultation</a> page.</p>
]]></content:encoded></item><item><title>Website Globalization and E-Business White Papers</title><link>http://www.globalizationpartners.com/news/website-globalization-and-e-business-white-papers.aspx</link><pubDate>Thu, 02 Oct 2008 00:00:00 GMT</pubDate><guid>http://www.globalizationpartners.com/news/website-globalization-and-e-business-white-papers.aspx</guid><description>Globalization Partners International (GPI), a provider of document, website and software translation services and Professor Nitish Singh, PhD, Author of "The Culturally Customized Website", announced the release of a unique series of …</description><category>Press Releases</category><enclosure url="http://www.globalizationpartners.com/media/182146/white%20paper%20series%202008.pdf" length="44198" type="application/pdf" /><content:encoded><![CDATA[
<p>Globalization Partners International (GPI), a provider of
document, website and software translation services and Professor
Nitish Singh, PhD, Author of "The Culturally Customized Website",
announced the release of a unique series of country-specific
reports on Website Globalization and E-Business.</p>

<p>"This series of reports is meant to be a primer on global
e-Business as well as a collection of language, culture and website
globalization facts by country," says Martin Spethman, GPI's
Managing Partner. "The research can be found at <a
href="/resources/website-globalization-and-e-business-series.aspx">Website Globalization and E-Business
Series</a> and will be available as well through a series of
articles in Multilingual Computing Magazine beginning in December
2008.</p>

<h4>The series includes:</h4>

<ul>
<li>Website Globalization and E-Business - China</li>

<li>Website Globalization and E-Business - Japan</li>

<li>Website Globalization and E-Business - Germany</li>

<li>Website Globalization and E-Business - US Hispanic Market</li>

<li>Website Globalization and E-Business - Brazil</li>

<li>Website Globalization and E-Business - India</li>

<li>Website Globalization and E-Business - Russia</li>

<li>Website Globalization and E-Business - Argentina</li>

<li>Website Globalization and E-Business - France</li>

<li>Website Globalization and E-Business - United Kingdom</li>

<li>Website Globalization and E-Business - United Arab
Emirates</li>
</ul>

<p>Special Bonus Paper: The US Hispanic Market In Depth - which
includes a study of 208 websites of U.S. organizations that have
web pages designed specifically for the U.S. Hispanic market.</p>

<p>"US firms looking to sell their products and services globally
via the web will appreciate the overviews and insights into
e-business, website globalization and consumers in these
countries," says Nitish Singh, PhD, Author of "The Culturally
Customized Website". "Each paper includes research and information
on culture, consumer values, market stats, online consumer
behavior, consumer segments, language, website globalization,
cultural customizations, website customizations and search engine
marketing per country, as well as a host of useful links."</p>
]]></content:encoded></item><item><title>Globalization Partners International exhibits at eTailXpo.com</title><link>http://www.globalizationpartners.com/news/etailxpo-exhibition.aspx</link><pubDate>Wed, 02 Jul 2008 00:00:00 GMT</pubDate><guid>http://www.globalizationpartners.com/news/etailxpo-exhibition.aspx</guid><description>Globalization Partners International (GPI), a provider of document, website and software translation services, announced today that it would be exhibiting at www.eTailXpo.com held July 9-10, 2008. "It is estimated that over 8000 global e-commerce …</description><category>Press Releases</category><enclosure url="http://www.globalizationpartners.com/media/40235/ecomexpo%202008%20gpi%20site.pdf" length="225353" type="application/pdf" /><content:encoded><![CDATA[
<p>Globalization Partners International (GPI), a provider of
document, website and software translation services, announced
today that it would be exhibiting at <a
href="http://www.etailxpo.com/">www.eTailXpo.com</a> held July
9-10, 2008.</p>

<p>"It is estimated that over 8000 global e-commerce and marketing
professionals will attend <a
href="http://www.etailxpo.com/">www.eTailXpo.com</a> from over 79
countries," says Martin Spethman, GPI's Managing Partner. "Many of
these professionals and firms require GPI's suite of translation
services including:</p>

<ul>
<li>Translation of ad copy for print and pay-per-click</li>

<li>Translation of product catalogs for print and online</li>

<li>Translation of multimedia for product demos and retail site
promotions</li>

<li>Translation of Websites (globalization) to enable sites to
function in any country</li>

<li><a href="/services/search-engine-marketing.aspx">Global Search Engine Marketing
Launch Services</a>"</li>
</ul>

<p>"We find that search managers, affiliate managers, brand
managers, webmasters, ecommerce managers and others from the online
retailing community and search marketing space require one or more
of our services as they expand the markets for their products and
services globally," says Stacy Lee Bersbach, Global Marketing
Specialist with GPI. "GPI's booth will be hosted by globalization
services specialists who can answer questions on an array of
website globalization and e-Business topics. GPI specialists from
Argentina, China, Dubai (UAE) and the USA will also introduce a NEW
whitepaper series on country specific e-business topics."</p>

<p>eComXpo's last event, held in October, 2007, included over 150
exhibitors, 8,000 attendees and 30 presentations making it the
largest virtual event ever held. The event remains 100% online,
virtual and free for attendees. eTail, celebrating its 10 year
anniversary as the industry's leading event for online retailers,
included over 1,200 attendees at their most recent event held Feb
11-14th, in Palm Desert, California.</p>
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