In order to launch a product or service in Russia, or for a targeted sales and marketing campaign to the US Russian populations, a company should consider performing one of a suite of services known collectively as "Globalization Services." Russian Globalization Services include offerings such as Russian search engine optimization, Russian desktop publishing, Russian document translation, website translation, and software localization.
These services are more than just finding Russian translators or a Russian Translation Company, and getting the Russian language translations of your sales literature completed. They also include:
- Russian Internationalization of software and websites, which ensures that your site or application function for the Russian market, correctly handling currency, time and dates, or special Russian characters.
- Russian Localization of software and websites, which ensures that your site or application are correctly translated and accurately communicate your message.
- Russian translation and desktop publishing of documentation, which ensures that your user manuals, contracts and collateral materials are accurately rendered in Russian.
- Russian software testing to verify that your application works properly for your target users. Proper platforms, browsers, and test scripts are used to ensure the experience of the Russian users will be as good as if the application was developed specifically for the Russian market.
- Russian website testing to verify that your site works properly for your target users. Proper platforms, browsers, and test scripts are used to ensure the experience of the Russian users will be as good as if the site was developed specifically for the Russian market.
Whether your English to Russian translation needs are to localize Russian eLearning content or Learning Management Systems (LMS) or if they are for Russian Medical translations, the Return on Investment (ROI) for localizing your materials can be significant.
For more infomration, please check out our resources and blog posts that are particularly relevant:
- Russian Website Translation Basics
- Challenges with Russian Marketing Translation
- Russian Translation for Hotels: Frequently Asked Questions
Globalization Partners International has created a more extensive overview of globalizing websites for Russian consumers in a white paper, Website Globalization and E-Business Russia, which is available via a free download in PDF format.
For more information on translation services for Russian markets, please check our translation services in Russia page or feel free tell us about your requirements via our request a translation quote page.
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