Website globalization and e-business for China
30 Nov 2009 Archived as Articles
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China is an emerging global economic power with a gross domestic product of $7.8 trillion in 2008. The Economist predicts that China's growth rate will be 8% in 2009. This means that China has a purchasing power parity second only to the United States and a population of 1.3 billion (www.cia.gov). Last year alone, Chinese online users spent almost $12.5 billion on internet purchases. According to a Credit Suisse First Boston report, the Chinese consumer is going to replace the US consumer as a primary engine of global growth by 2014. In order to reach this potent market via the web, a company's website should be reviewed for both cultural customization and correctness.
Read the complete article by downloading it as PDF. Articles provided courtesy of Multilingual Magazine.
by Martin Spethman & Nitish Singh