Skip to content

GPI’s Optimizely Translation Connector: Paving the Way for Multilingual Website Excellence

In the rapidly growing corporate world, we all are very aware that the principal tool which helps companies generate substantial revenue is their website. Digital marketers and developers across the world have been finding ways to create a website that stands out from their competitors with creative content and design.

A Content Management System (CMS) can enhance website performance by boosting audience traction, improving conversation rates, providing a seamless user experience, and increasing engagement. The majority of companies even translate their websites into multiple languages so they can reach out to the global audience and provide them with a better experience which also demonstrates the clients’ or brands’ commitment to inclusivity.

If you are looking into a similar strategy of growth, I would first suggest choosing a CMS that can help you achieve your goals without having the need for any technical expertise or relying on your front-end developer. You should easily be able to manage, create, and publish content, as well as achieve common goals such as getting an increased number of readers of your blogs, improving customer purchases, and optimizing your content for SEO purposes.


Optimizely Content Management System

From our experience, translating hundreds of our client’s websites into multiple languages, we have often seen Optimizely Content Management System users highly satisfied than users of other CMS tools available in the market.

Optimizely CMS is a good choice for businesses that are looking for a CMS platform that is:

  • Easy to use: Optimizely is a very user-friendly CMS platform that can be used by businesses of all sizes.
  • Flexible: Optimizely is a very flexible CMS platform that can be used to create a wide variety of websites and applications.
  • Powerful analytics features: Optimizely has powerful analytic features that can help businesses track the performance of their websites and applications.
  • Cost Effective: Optimizely provides customized pricing plans to their clients based on specific requirements.
  • Multilingual Capabilities: Direct integration with your CMS for multi-language and translation capabilities. The tools authorize the site administrators to define the website display language for users and create unique content by language code, device type, and user persona.


GPI’s Optimizely Translation Connector Benefits

Since we observed an increase in Optimizely users, we have developed an Optimizely Translations Connector that enables its users to export and import their website content in a matter of a few mouse clicks. The connector benefits include:

  • GPI's Optimizely Translation ConnectorEasy integration with Optimizely (Episerver).
  • Simplifies import/export process for content translation workflows.
  • 24/7 secure access for your global teams to collaborate and track translation projects.
  • Quotes, proposals, and a wide range of project materials are available for download.
  • Dashboard to view status reports, schedules, and project task lists.
  • Verified for the Optimizely (Episerver) App Marketplace.

While GPI continues to develop and utilize its Translation Services Connector to run along with the latest version of Optimizely CMS, we have always noticed that the Optimizely CMS itself continues to enhance its user experience including its localization capabilities mentioned below:

  • The new localization service API: The new localization service API is a major improvement over the old API. It provides a more flexible and powerful way to localize content, and it makes it easier to test localizations before they are deployed. The new API also supports custom localization providers, which allows you to localize content from different sources.
  • Support for embedded XML localization files: Embedded XML localization files are a new feature that allows you to localize your content without having to create separate XML files for each language. This can save you a lot of time and effort, and it makes it easier to manage your localization.
  • The new localization dashboard: The new localization dashboard is a centralized location for managing your localization. You can use the dashboard to view a list of all your localized content, track the progress of your localizations, and test your localizations before they are deployed. The dashboard also provides several other features, such as the ability to generate localization reports and compare different localizations.
  • Improved support for internationalization: Optimizely has improved its support for internationalization, making it easier to develop websites and applications that can be used by users around the world. This includes features such as support for multiple date and time formats, currency symbols, and number formats.


The Optimizely CMS and GPI’s Optimizely Verified Translation Connector have been helping Fortune 500 companies create great multilingual content that generates great engagement and attract audiences from global markets in the most seamless manner by following the best practices of content management.

Hence, if you are looking forward to elevating your website optimization efforts, take a step forward to book a meeting with Optimizely and GPI to optimize the best out of your website and drive significant results for your business.