McDonalds
- Home
- Case Studies
- McDonalds
About the Client
McDonalds Corporation is the world's leading food service
retailer with more than 30,000 restaurants in 119 countries,
serving 47 million customers each day. McDonalds is one of the
world's most well-known and valuable brands and holds a leading
share in the globally branded quick service restaurant segment of
the informal eating-out market in virtually every country which it
operates.
Results
"GPI's understanding of web content management systems and
their ability to work as part of a global web team contributed to
the completion of our GoActive site under very tight deadlines as
was needed in order to launch the site in time for the 2004 Olympic
Games," said Jonathan Tauber, McDonalds Marketing Manager, Sports
Alliances. "GPI had a very innovative, documented and comprehensive
web localization process which was required on such a high-profile
and high-traffic web property," said Erin Byrne, Managing Director,
Marsteller."
About the Project
Globalization Partners International (GPI) provided
website globalization services in Simplified Chinese, French
(France), German, Japanese, Brazilian Portuguese, and Spanish for
McDonald's high profile, interactive website (GoActive.com). The
site was developed in partnership with the International Olympic
Committee and the American College of Sports Medicine. GoActive.com
encourages and provides specific steps to help people around the
world incorporate physical fitness into their daily lives.
GPI worked closely with McDonald's Interactive Agency, Marsteller, who designed the English site. McDonalds was using a proprietary web content management system (web CMS) to publish their English content and needed to utilize the CMS to handle multiple languages. After reviewing the CMS's functionality, GPI designed a simple 5-step custom localization workflow in order to interface with the proprietary CMS and provide website globalization services.
Thank You! Your download will start shortly ...
×- Download Case Study
- McDonalds pdf | 1.0 MB
McDonalds
×
- Client:
- McDonalds
- Service:
- Website Globalization
- Platform:
- Proprietary CMS
- Languages:
- Simplified Chinese, French, German, Japanese, Brazilian Portuguese, Spanish
- Tools:
- MS Word, Trados, Dreamweaver