In order to attract Thai customers and clients, you will have to familiarize yourself with the idea of Thai localization. Thai localization is the process of adapting the language, appearance, and functionality of a product or Web site for Thailand. Thai presents a variety of unique challenges to Thai localization professionals.
Some examples of localization issues:
|Thai Localization RequirementsColor scheme||Inoffensive colors for exampleDate, time, currency formats||Change to standard Thai formatsE-commerce payments||Enable various payment methods such as bank transfers|
|Thai Localization RequirementsTime-to-market||Translation memory tools help speed translationHigh user expectations||Testers should be Thai speakers|
|Thai Localization RequirementsText length||Accommodate possible text expansion/contractionPrinting Thai fonts||Embed fonts in PDF file for printer|
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