About the Project

Globalization Partners International provided a comprehensive range of translation, copywriting, multimedia localization, interpretation, and global SEO services for Expo 2020 Dubai.

GPI’s Services Included:

• Website Content
• Marketing Collaterals
• Theme Statements
• Pavilion Guides
• Press Releases
• Flyers
• Presentations
• Audio/Video Content
• Brochures
• Keyword Localization for Search Engine Optimization
• Onsite Interpretation Services

The workflow for web-based content utilized GPI’s validated Translation Services Connector for Sitecore, optimizing multilingual workflows, reducing time and costs for all website launches and updates.

Primary Translation Services utilizing Best Practices included:

• Client onboarding and orientation
• Deployment of GPI’s Sitecore Verified Translation Connector
• Pseudo-localization to test language support & workflows for websites
• Deployment of GPI’s Sitecore Verified Translation Connector
• Glossaries & style guide development
• Client review and approval of glossaries
• Translation, editing, and proofreading
• Translation Memory usage and maintenance
• Transcreation/copywriting where required
• Multilingual desktop publishing
• Audio/video translation, recording, and production
• Online quality assurance (QA) in staging environment
• Client review and approval
• Interpretation
• Publishing of final localized content to all different formats, web, document, audio/video

About the Client

Expo 2020 Dubai is preparing to put on the World’s Greatest Event of human brilliance and achievement ever staged in the Arab world. The event is set to welcome 190 participating countries and millions of visitors from across the globe.

Here, they will experience warm Emirati hospitality at its finest, as well as the UAE’s values of inclusion, tolerance, and cooperation. Expo 2020 aspires to create a meaningful legacy that will benefit generations to come, both locally and globally, spanning everything from innovations and architecture to friendships and business opportunities.