High bounce rates can derail your global SEO efforts and be detrimental to your outstanding content. Having a high percentage of visitors who navigate away from your website after only viewing one page is an indicator that there is something on your site that needs immediate attention. Simple navigation changes, design layout, or targeting efforts are all ways you can reduce your bounce rate.
In this blog I will discuss simple tips that can reduce your website bounce rate.
Evaluate Your Site Navigation
Sometimes visitors bounce after spending time on your website without going to any other page. This could be because they found the content they were looking for on the first page they viewed or because they didn’t find what they were looking for and didn’t look any further. At this point one important question should pop up in your mind, “how do you engage visitors beyond their first page view?”
Begin by evaluating your website navigation.
Your navigation should be designed with visitors in mind.
- Optimize the space available on each page.
- Balance the white space with informative, but simple, content.
- Use colors, images, and CTAs to attract and engage your visitors.
Your website navigation should be direct and simple. Your goal should be to create a website that is easy to understand and gets your visitors to the content they want.
Attract the Right Audience
Optimizing your website with the right keywords helps direct your targeted audiences to your website. Make sure you are choosing specific, relevant and localized keywords to attract all of your global audiences. The wrong keywords will attract the wrong audiences and increase your bounce rate.
Use Content Recommendations to Increase Engagement
Personalized content recommendations drive 50% higher click-through rates than non-personalized recommendations.
You can use content recommendation tools to use the visitor’s online activity to recommend relevant and suitable content for them. You can recommend relevant blogs, eBooks, or other website resources depending on what content the contact previously viewed to keep them on your site longer.
Be Mobile Friendly
More than half of all internet users now consume content on their mobile devices. People are using their smart phones and other mobile devices to access information on the internet and will be more likely to bounce on sites that are not mobile responsive.
Building well designed websites, targeted and localized keyword lists, and informative content are all ways to lower your website’s bounce rate. Recommending relevant content based on your viewers’ page activity will help them stay engaged with your site. Implementing and evaluating the SEO tips discussed in this blog will help your viewers find your pages and stay engaged with your website longer.
Further Resources on International SEO, SEM and Social Media
Globalization Partners International (GPI) Global SEO Specialists will conduct your multilingual keyword analysis, ranging from terminology accuracy equivalents to keyword density factor evaluation and competition analysis.
For more information on issues specific to search engine marketing, you may wish to review our previous blogs: