Global Digital Marketing
How does GPI translate your global digital marketing content?
Step 1: Target Segmentation Research
- The Team
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- Digital Marketing Localization Strategists
- The Tasks
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GPI will research the target market and make recommendations for keywords, website content, paid ads and social media platforms.
- Quality Assurance
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GPI follows a comprehensive, customizable and fully documented Quality Control Process. Each step in our translation workflow includes a series of checklist-based quality audits to ensure the accuracy of the translation. Your QA and workflow processes can also be easily incorporated into our workflow.
GPI is ISO 17100:2015 - Translation Services certified.
- Additional Resources
-
Click on eBook below to learn more.
Other services:
- Tell me more about
Step 2: Keyword List Analysis, Research and Localization
- The Team
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- Digital Marketing Localization Strategists
- Project Managers
- Translators/Copywriters
- The Tasks
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Generate initial keyword position report.
- Initial report to check the position of a company in the search engine result pages (SERPs).
- Identify the month search volume and competition for each keyword in the target market.
- Select additional terms, if necessary, for the target market.
- The keyword list will be translated and copywritten to ensure the terms are locale-specific for the target market.
- Quality Assurance
-
GPI follows a comprehensive, customizable and fully documented Quality Control Process. Each step in our translation workflow includes a series of checklist-based quality audits to ensure the accuracy of the translation. Your QA and workflow processes can also be easily incorporated into our workflow.
GPI is ISO 17100:2015 - Translation Services certified.
- Additional Resources
-
Click on eBook cover to download Global Digital Marketing Guidebook
Other services:
- Tell me more about
Step 3: New Website Content Optimization Suggestions
- The Team
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- Digital Marketing Localization Strategists
- Localization Engineers
- The Tasks
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Analyze and recommend new content.
- To ensure the website content is search engine optimized, GPI will review the source content and recommend any necessary changes.
- Quality Assurance
-
GPI follows a comprehensive, customizable and fully documented Quality Control Process. Each step in our translation workflow includes a series of checklist-based quality audits to ensure the accuracy of the translation. Your QA and workflow processes can also be easily incorporated into our workflow.
GPI is ISO 17100:2015 - Translation Services certified.
- Additional Resources
-
Click on eBook cover to download Global Digital Marketing Guidebook
Other services:
- Tell me more about
Step 4: On Page and On Site SEO Development/Modification
- The Team
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- Digital Marketing Localization Strategists
- Localization Engineers
- Project Managers
- Translators/Copywriters
- The Tasks
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Analysis of internal linking structure.
Create search engine optimized Meta data (title, description, image alt tags, etc.)
Create robots.txt. - Quality Assurance
-
GPI follows a comprehensive, customizable and fully documented Quality Control Process. Each step in our translation workflow includes a series of checklist-based quality audits to ensure the accuracy of the translation. Your QA and workflow processes can also be easily incorporated into our workflow.
GPI is ISO 17100:2015 - Translation Services certified.
- Additional Resources
-
Click on eBook cover to download Global Digital Marketing Guidebook
Other services:
- Tell me more about
Step 5: Link Building Tasks
- The Team
-
- Digital Marketing Localization Strategists
- The Tasks
-
Evaluate internal and external links.
Analyze link building strategy.
Recommend any necessary changes to the link building submission strategy.
- Quality Assurance
-
GPI follows a comprehensive, customizable and fully documented Quality Control Process. Each step in our translation workflow includes a series of checklist-based quality audits to ensure the accuracy of the translation. Your QA and workflow processes can also be easily incorporated into our workflow.
GPI is ISO 17100:2015 - Translation Services certified.
- Additional Resources
-
Click on eBook cover to download Global Digital Marketing Guidebook
Other services:
- Tell me more about
Step 6: Campaign Planning and Strategy
- The Team
-
- Digital Marketing Localization Strategists
- The Tasks
-
Review current SEM/PPC/social media marketing campaigns.
- Define goals, objectives and KPIs.
- Identify target market and languages.
- Choose targeted search engine or social platform.
- Create budget and bidding strategy.
- Quality Assurance
-
GPI follows a comprehensive, customizable and fully documented Quality Control Process. Each step in our translation workflow includes a series of checklist-based quality audits to ensure the accuracy of the translation. Your QA and workflow processes can also be easily incorporated into our workflow.
GPI is ISO 17100:2015 - Translation Services certified.
- Additional Resources
-
Click on eBook cover to download Global Digital Marketing Guidebook
Other services:
Step 7: Keyword Research and Campaign Localization
- The Team
-
- Project Managers
- Translators/Copywriters
- The Tasks
-
Select keywords from the localized keyword list.
Ad localization and copywriting to meet the needs of the target audience and search engine or social media platform
Localization of the campaign landing page.
- Quality Assurance
-
GPI follows a comprehensive, customizable and fully documented Quality Control Process. Each step in our translation workflow includes a series of checklist-based quality audits to ensure the accuracy of the translation. Your QA and workflow processes can also be easily incorporated into our workflow.
GPI is ISO 17100:2015 - Translation Services certified.
- Additional Resources
-
Click on eBook cover to download Global Digital Marketing Guidebook
Other services:
- Tell me more about
Step 8: Campaign Setup and Management
- The Team
-
- Digital Marketing Localization Strategists
- The Tasks
-
Campaign management.
- Continuous adjustments of campaign to improve results.
- Reallocate budget based on campaign performance.
- Test new keywords and ads.
- Provide reports on campaign analytics and performance.
- Quality Assurance
-
GPI follows a comprehensive, customizable and fully documented Quality Control Process. Each step in our translation workflow includes a series of checklist-based quality audits to ensure the accuracy of the translation. Your QA and workflow processes can also be easily incorporated into our workflow.
GPI is ISO 17100:2015 - Translation Services certified.
- Additional Resources
-
Click on eBook cover to download Global Digital Marketing Guidebook
Other services:
- Tell me more about
Step 9: Local Social Media Channels Selection & Creation
- The Team
-
- Digital Marketing Localization Strategists
- The Tasks
-
GPI will review your current social media strategy and make any recommendations depending on the goals and target audiences.
- Quality Assurance
-
GPI follows a comprehensive, customizable and fully documented Quality Control Process. Each step in our translation workflow includes a series of checklist-based quality audits to ensure the accuracy of the translation. Your QA and workflow processes can also be easily incorporated into our workflow.
GPI is ISO 17100:2015 - Translation Services certified.
- Additional Resources
-
Click on eBook cover to download Global Digital Marketing Guidebook
Other services:
- Tell me more about
Step 10: Social Media Content Authoring & Localization
- The Team
-
- Digital Marketing Localization Strategists
- Project Managers
- Translators/Copywriters
- The Tasks
-
Translation and localization of social media content across all platforms, languages and countries.
- Quality Assurance
-
GPI follows a comprehensive, customizable and fully documented Quality Control Process. Each step in our translation workflow includes a series of checklist-based quality audits to ensure the accuracy of the translation. Your QA and workflow processes can also be easily incorporated into our workflow.
GPI is ISO 17100:2015 - Translation Services certified.
- Additional Resources
-
Click on eBook cover to download Global Digital Marketing Guidebook
Other services:
Step 11: Analytics and Reporting: SEO, SEA, Social Metrics
- The Team
-
- Digital Marketing Localization Strategists
- The Tasks
-
Analytics account creation and monitoring.
- Website, paid ads and social media monitoring analytics reports.
- Quality Assurance
-
GPI follows a comprehensive, customizable and fully documented Quality Control Process. Each step in our translation workflow includes a series of checklist-based quality audits to ensure the accuracy of the translation. Your QA and workflow processes can also be easily incorporated into our workflow.
GPI is ISO 17100:2015 - Translation Services certified.
- Additional Resources
-
Click on eBook cover to download Global Digital Marketing Guidebook
Other services:
- Tell me more about
Launching a multilingual website and need search engine optimization services, or conducting an email marketing or pay-per-click campaign in several countries and need copy and keyword localization or country-specific campaign management? GPI can help.
Search Engine Optimization for multilingual websites or for specific locales (country + language + variant UI preferences) goes beyond the process of translating keywords into a target language. Today companies need to holistically work with a combination of owned, earned and bought digital media in order to drive traffic to new language version websites. Localization of any media requires in-country native speaking professionals to copywrite and localize content in order to truly engage potential customers.
Whether you work with a traditional digital marketing agency, or you are one, GPI’s global digital marketing team can serve as an extension of your in-house digital marketing department to help you deliver your message around the globe.
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