Are you doing everything possible to publish and promote your new target-language websites ensuring they are well received and well visited by your audiences around the globe?
Global digital marketing best practices highly recommend as part of any new website design and development project, and/or as part of a website globalization project, you perform some initial and ongoing Search Engine Marketing (SEM). This should include Search Engine Advertising (SEA).
In this eBook, you can learn:
- Basic tasks to be included in your SEA campaign
- Content to localize for your SEA from keywords to landing pages
- Areas to review and manage for your SEA campaign
- Questions to address in order to scope search engine advertising
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