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Culture and E-Business in India – Infographic

If you are planning to do online business in India, if you want to be successful in targeting the Indian marketplace, it is important to understand the needs of your target customers, the consumer behaviors, the Indian traditions, the languages and the key insights about the market.

This blog post released by Globalization Partners International contains the information for the Indian market on culture and e-business along with accompanying infographic, which covers a wide range of topics from country facts to online business tips for India.


Facts about the Indian Market

India is a federal union of states comprising twenty-eight states and seven union territories. And its capital is New Delhi.

  • 67% of e-commerce and 40% of Internet searches in India are done via mobile devices. (
  • India’s retail market was estimated at $470 billion in 2011 and is expected to grow to $675 Bn by 2016 and $850 Bn by 2020; estimated CAGR of 7%. (
  • India has the world’s second largest population, after China.
  • The International Monetary Fund (IMF) ranks India as the ninth largest economy (by market exchange rates) and the fourth largest by purchasing power parity, or PPP. (Wikipedia)
  • There are 22 recognized languages in India and well over 100 linguistic dialects. (CountryWatch)
  • India now has the world’s third largest internet population – after China and the US. (ComScore)
  • India’s e-commerce market is expected to reach US$ 24 billion by the year 2015 with both online travel and e-tailing contributing equally. Another big segment in e-commerce is mobile/DTH recharge with nearly 1 million transactions daily by operator websites. (Wikipedia)
Culture Values in India

India is a traditional society full of symbols, rituals, traditional values and contextual elements. At a macro-level, Indian culture can be described using five cultural values based on the work of Hofstede.

Search Engine Optimization in India

If you are considering any digital marketing (SEO) campaigns, it is important to understand search engine optimization in India and the top search engines to focus on while targeting the Indian consumer.

Top Search Engines in India

  • Google (97.64%)
  • Yahoo (0.76%)
  • Bing (0.63%)
  • Babylon (0.36%)
Social Media In India

With the growth of global communications and marketing, you need to adapt your social media communication to different cultural audiences and locales. Since social media is influencing all online communications, it is no longer enough just to localize your content. In today’s dynamic, social networking charged environment, you need to adapt your communication to match your target audience in India to make sure that your message and intent is successfully communicated.

Key Insights from the Digital Landscape for India:
  • Facebook is the most important platform for marketers in India for engaging customers, followed by Twitter, YouTube and blogging. (Source: ComScore)
  • 86% Indian web users visit a Social Networking Site. The Mobile and Tablet traffic has grown to 14.2%. India now has the second largest online population in Asia Pacific. Its share has grown from 9.3% to 11.5%. (Source: ComScore)
  • The Indian blogging audience grew 48 percent in the past year to 36 million visitors, while 26 percent of category traffic comes from mobile phones and tablets. (Source: ComScore)
  • 54 million internet users in India watched online videos on their computer, representing a 27% increase over the past year. (Source: ComScore)

Top Social Media Networks

  • Facebook (80.59%)
  • Twitter (5.74%)
  • Youtube (4.79%)
  • StumbleUpon (2.61%)
Culture and Online Shopping

The following infographic provides several useful facts and insights about India. The infographic contains a handy graphical sampling of what’s inside the report.


Doing Online Business in India

Our updated research report for the Indian market on Website Globalization and e-Business along with accompanying infographic covers a range of topics from language facts to website translation tips for India.

The India country research report is 14+ pages and provides useful information and statistics about the country and local consumers and market. The newly updated report for 2014 is available in PDF format and is free to download at: Website Globalization and E-Business Series.


Looking to sell your goods or services in India

If you are looking to expand into the Indian market and have a website localization project in the works, this report is for you. First published in 2008 and newly updated for 2010, 2012, and 2014, the report contains tips and information on e-business, website translation and web consumers in India. The report also has a nice link library with useful sites and resources for those wanting to do business in India.