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eBay Partners with MallforAfrica to Access African Markets

In July 2016, American eBay sellers will have access to African ecommerce consumers thanks to a new partnership between eBay and online shopping startup The goal is to connect people through commerce, wherever they may be.

The partnership will result in a new eBay-powered platform, It will first be open to Nigeria, Kenya and Ghana in 2016, with other African countries following in the future.

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eBay Business Development Director, Fernando Saiz says, “The platform will enable inventory from all eBay U.S. individual and business sellers with a 300+ star rating to be purchased by buyers in Nigeria and Kenya.”

Highlights of the deal include:

  • The proprietary platform acts as a digital broker and logistics manager between U.S. retailers and African ecommerce consumers.
  • MallforAfrica has financial backing from UK private equity firm Helios Investment Partners and a partnership with Macy’s.
  • MallforAfrica’s platform will handle logistics and payments for eBay products, accepting local and digital payments from partners Paga in Nigeria and M-Pesa in Kenya, payments will go back to eBay sellers in dollars.
  • MallforAfrica has its own product processing center in Portland, Oregon.

According to a McKinsey Global Institute report, Africa’s consumer spending is estimated to exceed $1.4 trillion annually by 2020 and online sales are expected to top $75 billion by 2025.

To read more, please see: Expanding in Africa, eBay partners with