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News: The Most Visited Fashion Ecommerce Sites

SEMrush recently released a list of the most visited global fashion apparel ecommerce sites. H&M’s online store, hm.com, beat out asos.com to claim the top spot, zara.com came in third place.

H&M expects their online sales to continue to grow and projects 20% growth in the next five years, a value of $9.37 billion by 2022.

According to SEMrush, total traffic to the top 50 global fashion brands rose 11.7% year-over-year. 55.5% of online visits come from direct traffic, while the remaining traffic comes from social media and referrals.

gpi-top fashion ecommerce sites-home

The traffic breakdown per country is shown below:
  • U.S.: 60.4%
  • India: 6.3%
  • Turkey: 6.3%
  • Spain: 6.3%
  • Russia: 4.2%
  • Italy: 4.2%
  • U.K.: 2.1%
  • Germany: 2.1%
  • Brazil: 2.1%
  • Japan: 2.1%
  • France: 2.1%
  • Poland: 2.1%
The top 10 most visited fashion apparel ecommerce websites are:
  1. Hm.com
  2. Asos.com
  3. Zara.com
  4. Wildberries.ru
  5. Macys.com
  6. Myntra.com
  7. Nordstrom.com
  8. Jabong.com
  9. Adidas.com
  10. Urbanoutfitters.com

To read more and view the full list of companies, please see: H&M, Asos and Zara Top List of Most Visited E-commerce Sites.