In order to attract Brazilian customers and clients, you will have to familiarize yourself with the idea of Brazilian Portuguese localization. Brazilian Portuguese localization is the process of adapting the language, appearance, and functionality of a product or website for Brazil. Brazilian Portuguese presents a variety of unique challenges to Brazilian localization professionals.

To ensure a positive reception of your software, website, and documentation, it is a good idea to work with an experienced localization company. Your localization service provider should employ native Brazilian teams of localization specialists who understand how to anticipate and solve the myriad of potential Brazilian Portuguese localization issues.

Some examples of localization issues:

Website Issues	Localization Requirements
Color scheme	Inoffensive colors for example
Date, time, currency formats	Change to standard Brazilian Portuguese formats
eCommerce payments	Enable various payment methods such as bank transfers

 

Software Issues	Localization Requirements
Time-to-market	Translation memory tools help speed translation
High user expectations	Testers should be Brazilian Portuguese speakers

 

Documentation Issues	Localization Requirements
Text length	Accommodate possible text expansion/contraction
Printing Brazilian Portuguese fonts	Embed fonts in PDF file for printer

 

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