The Website Globalization and E-Business: United Kingdom whitepaper includes a series of brief reports on country-specific website globalization and e-business topics for doing business in the United Kingdom. This report is meant to be a primer on e-business, as well as a collection of language, culture and website globalization facts. This report is by no means a complete coverage of these topics. For more comprehensive or customized reports on country-specific website globalization and e-business topics, please email nwilliams@globalizationpartners.com.

Doing Business in the United Kingdom

This globalization whitepaper includes the following information:

• Market Introduction and Stats
• Culture and the Online Consumers
• Culture and Values
• Insights into Consumer Values
• Insights into Consumer Decision Making
• Consumer Segments
• Language Facts
• Website Globalization
• Cultural Correctness and Web Customization
• Internet and Search Engine Marketing
• Top Country Search Engines
• Social Media and Digital Marketing
• Country Specific Useful Links