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Braze Translation Connector

Translate Braze Campaigns, Canvas steps, and Email templates across 200+ languages โ€” the connector pulls content directly via the Braze API, with no manual file exports or copy-paste workflows.

Live Pipeline
Up to 50%
Faster Time-to-Publish
200+
Languages & Character Sets
0
Manual File Exports Needed
3ร—
ISO Certified
25+
Years Localization Experience
24/7
Secure Cloud Access
Works with
The Challenge

Localizing Multi-Channel Customer Engagement Content at Campaign Speed

Braze powers customer engagement across Campaigns, multi-step Canvas journeys, and email โ€” content built for speed and personalization.

Marketing team running global programs on Braze need every language version of a campaign or journey to launch together, not weeks apart.

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Content Spread Across Three Different Structures Campaigns, Canvas steps, and Email templates each hold translatable copy in a different shape โ€” manually exporting each one separately for translation is slow and easy to get inconsistent.
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Canvas Branching Logic Multiplies the Content to Translate A single Canvas journey can contain many steps and decision branches โ€” without a connected workflow, keeping every branch synchronized across languages as the journey is edited becomes a manual tracking exercise.
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Manual Translation Delays Campaign Launch Timing Multi-language campaigns and journeys are meant to launch together across markets โ€” a manual translation cycle for even one language holds back the entire send, or forces staggered, inconsistent launches.
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No Unified Visibility Across Campaigns, Canvas, and Email Without a connector, there is no single view of what has been translated across all three content types โ€” making it difficult to confirm a multi-channel program is fully localized before it goes live.
The Solution
One Connector for Campaigns, Canvas, and Email
Rather than three separate manual processes, the GPI Braze connector treats Campaign content, Canvas steps, and Email templates as one coordinated translation scope โ€” pulled via the Braze API, translated under the same certified workflow, and tracked together through the GPI Translation Portal.
โ˜… API-Based Extraction โœ“ Campaign Translation โœ“ Canvas Step Translation โœ“ Email Template Translation โœ“ Locale-Mapped Delivery โœ“ 200+ Languages
How We Solve It

Professional Translation, Pulled Directly From Braze via API

The GPI Braze Translation Connector consumes the Braze API to pull content directly from Campaigns, Canvas steps, and Email templates โ€” no manual export, no copy-paste between systems.

Once extracted, content is routed through GPI's ISO-certified professional translation workflow and returned ready to bring back into Braze โ€” so every language version of a campaign or journey can move through the same review process before launch.

See How It Works โ†’
How It Works

How the Braze Translation Connector Works

A six-step pipeline โ€” from campaign content in Braze to localized, launch-ready content across every target language.

1
Build in Braze
Create or update Campaigns, Canvas journeys, and Email templates in Braze as usual.
2
Select Content for Translation
Choose the Campaigns, Canvas steps, or Email templates to localize for one or more target languages.
3
Connector Pulls via Braze API
The connector consumes the Braze API to extract the relevant content โ€” no manual export required.
4
Professional Translation
Certified linguists and AI NMT translate the extracted content under ISO 17100 and ISO 18587 certified processes.
5
Localized Content Returned
Finished translations are returned mapped to the correct Campaign, Canvas step, or Email template and target language.
6
Review & Launch
Marketing teams review localized content and launch โ€” across every language market at the same time.
Platform Features

Key Features of the Braze Translation Connector

Capabilities purpose-built for how customer engagement content actually lives in Braze โ€” across Campaigns, Canvas journeys, and Email templates.

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Direct Braze API Integration

Consumes the Braze API to pull content directly from your Braze workspace โ€” no manual export files, no copy-paste between systems.
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Campaign Content Translation

Translates the messaging content that makes up a Braze Campaign, ready to configure for each target-language send.
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Canvas Step & Journey Translation

Extracts and translates content across the individual steps of a Canvas journey, keeping every branch consistent across languages.
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Email Template Translation

Localizes Email template content and structure, preserving the template so it renders correctly once translated content is applied.
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Flexible Translation Workflows

Choose fully human translation by ISO 17100-certified linguists for brand-critical campaigns, AI-powered NMT with ISO 18587-certified post-editing for high-volume sends, or a blended model per content type.
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Enterprise Security & ISO Certification

Every project is protected by ISO 27001 (Information Security), ISO 17100 (Translation Services), and ISO 18587 (MT Post-Editing) โ€” the compliance standard required for global customer engagement programs.
Content Coverage

Translate Every Type of Braze Messaging Content

The connector focuses on the three content types where customer engagement messaging actually lives in Braze.

Campaign Messaging Content
Canvas Steps & Journeys
Canvas Branching & Decision Copy
Email Template Content
Email Subject Lines & Preview Text
Template Variables & Personalization Tags
Who Uses It

Use Cases for the Braze Translation Connector

From lifecycle marketing teams to global CRM programs โ€” see how organizations running Braze use the GPI connector to localize customer engagement at scale.

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Lifecycle Marketing & Canvas Journey Teams

Teams running multi-step Canvas journeys localize every branch and decision point โ€” so international customers move through the same lifecycle experience as the source market.
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Global CRM & Loyalty Programs

CRM and loyalty teams sending localized Campaigns across regions keep messaging consistent in every language without rebuilding campaigns per market.
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E-Commerce Lifecycle Email Programs

E-commerce brands running multilingual transactional and lifecycle Email templates in Braze localize template content while preserving the structure each template depends on.
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Marketing Operations Managing Multi-Language Programs

Marketing ops teams coordinating Campaigns, Canvas, and Email across many languages use the connector to track translation status across all three content types in one place.
Translation Expertise for Customer Engagement

Professional Localization Built Into Your Braze Workflow

GPI has delivered professional translation and localization services for over 25 years, supporting global marketing and lifecycle teams across every major customer engagement and marketing automation platform. The Braze connector brings that expertise directly into your campaign and journey content.

  • Professional linguists across 200+ languages with marketing and lifecycle content specializations
  • API-based integration โ€” no manual export/import step between Braze and the translation workflow
  • Scalable workflow options โ€” professional human linguists, AI-assisted NMT with post-editing, or a combined model per content type
  • 24/7 Translation Portal access for marketing teams and regional stakeholders across every time zone
  • Full project visibility โ€” quotes, proposals, delivery schedules, and status reports managed from within the Translation Portal
  • 25+ years of global marketing and customer engagement localization experience
ISO Certifications
17100
ISO 17100
Translation Services
18587
ISO 18587
MT Post-Editing
27001
ISO 27001
Info Security
200+Languages & Dialects Supported
25+Years of Localization Expertise
500+Enterprise Clients Worldwide
24/7Global Support Coverage
Frequently Asked Questions

Frequently Asked Questions

Common questions about the Braze Translation Connector and professional customer engagement content localization.

What is the Braze Translation Connector?
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The Braze Translation Connector is a GPI integration that consumes the Braze API to pull content directly from Campaigns, Canvas journeys, and Email templates, routes it through GPI's ISO-certified professional translation workflow, and returns localized content ready to bring back into Braze.
What Braze content types does the connector translate?
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The connector is scoped to the content where customer engagement messaging lives in Braze: Campaign content, the individual steps and branches of Canvas journeys, and Email template content โ€” including subject lines, preview text, and template variables.
Does the connector run inside Braze, or does it need API access?
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The Braze connector consumes the Braze API to extract content โ€” it does not run as a panel inside the Braze interface itself. This is different from GPI's Strapi connector, for example, which runs directly inside that platform's admin UI.
Can the connector keep a multi-step Canvas journey consistent across languages?
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Yes. The connector extracts content from every step of a Canvas journey it is pointed at, so branches and decision points can be translated together and reviewed as one coordinated journey per target language.
Is the GPI Braze Translation Connector free?
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There are no licensing fees for the connector itself. Translation project costs are scoped and quoted through the GPI Translation Portal based on language pairs, content volume, and the chosen workflow โ€” whether full human translation, AI-assisted NMT with post-editing, or a hybrid approach.
What ISO certifications cover GPI's translation work?
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All translation work processed through the Braze connector is covered by three ISO certifications: ISO 17100 (Translation Services), ISO 18587 (Machine Translation Post-Editing), and ISO 27001 (Information Security Management). These standards apply regardless of content type, language pair, or volume.
Does the connector support other Braze channels, like Push, SMS, or In-App Messages?
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Not currently โ€” the integration is scoped specifically to Campaigns, Canvas, and Email templates, per how it was defined for this connector.
Do I need to share Braze API credentials with GPI?
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The connector authenticates via API credentials scoped to read/write Campaign, Canvas, and Email content โ€” GPI works with your team to configure access following your organization's security requirements.
Can translated content be reviewed before it goes live in Braze?
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Yes โ€” localized content is returned for review before launch, so your team approves every language version before it's activated in Braze.
Can the connector work across multiple Braze workspaces or multi-brand accounts?
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Yes โ€” it can be configured to serve multiple Braze workspaces for organizations managing multi-brand or multi-region accounts.
How many languages does the Braze connector support?
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More than 200 languages and dialects โ€” the same coverage as GPI's other connectors.
Get Started Today

Ready to Localize Your Braze Campaigns and Canvas Journeys?

The GPI Braze Translation Connector pulls Campaign, Canvas, and Email template content directly via the Braze API, and is backed by ISO 17100, ISO 18587, and ISO 27001 certifications. Request a demo and see it running with your Braze workspace in under 30 minutes.
API-based integration
Campaign, Canvas & Email coverage
ISO 17100 ยท 18587 ยท 27001
No licensing fees
25+ years of expertise