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Content Marketing World 2014

The Conference in General

Content Marketing World is billed as the largest content marketing event on the planet.

This year it will be held at the Cleveland Convention Center – Cleveland, Ohio, United States.

DATE: September 8-11, 2014

PLACE: Cleveland Convention Center, Cleveland, Ohio, United States

SESSIONS: Over 80

IN 2013: Over 1,700 marketers from 46 countries attended

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KEYNOTES AND SPEAKERS

There is an exciting line up of keynotes and speakers including Award-winning Actor and Producer Kevin Spacey. Other speakers include:

Kevin SpaceyAward-winning Actor and Producer
Julie FleischerDirector, Data + Content + Media, Kraft Foods
Andrew DavisAuthor, Brandscaping: Unleashing the Power of Partnerships
Jeff CharneyChief Marketing Officer, The Progressive Corporation
Katrina CraigwellGlobal Manager, Digital Marketing, General Electric
Scott StrattenAuthor, QR Codes Kill Kittens & UnMarketing
Scott AbelContent Strategist, The Content Wrangler, Inc.
Jay AcunzoDirector of Platform and Community, NextView Ventures
Ardath AlbeeAuthor, eMarketing Strategies for the Complex Sale
Rick AllenCo-Founder, Meet Content
Lisa Arledge PowellPresident, MediaSource
Tim AshAuthor, Landing Page Optimization
Mark E. AvsecVice-Chair of the Innovations, Information Technology & Intellectual Property (3iP) Practice Group, Benesch, Friedlander, Coplan & Aronoff, LLP
Jay BaerAuthor, Youtility
Rachel BalikStoryteller-in-residence, Demandbase
Melyssa BandaSenior Director of Marketing, Western Digital
Robert BarnhartMarketing Advisor, Oracle
Brice BayCEO, EnVeritas Group
Peter BellerDirector of Content, Ebyline
Renato BeninattoChief Marketing Officer, Moravia IT
Leigh BlaylockManager of Content Marketing, Red Hat
Bernie BorgesHost, Social Business Engine Digital TV Show and Podcast
Susan BorstDirector of Industry Initiatives, IAB
Lorna Breault-SnyderDirector of Customer Education Development, Schneider Electric
Andrew BredenkampPresident & Founder, Acrolinx
Melissa BrekerFounding Partner, Content Strategy Incorporated
Michael BrennerHead of Strategy, NewsCred
Scott BrinkerCo-founder & CTO, ion interactive
Kevin BriodySenior Vice President, Content Marketing, Pace
Mike BrownFounder, The Brainzooming Group
Maggie BurkeSenior Director in Corporate Marketing, EMC Corporation
Patrick CassidyHead of Global Digital Brand Marketing, New Balance
Kirk CheyfitzCEO and Chief Storyteller, Story Worldwide
Fabiano CidManaging Director, Ccaps Translation and Localization
Brian ClarkFounder & CEO, Copyblogger
Ian ClearyFounder, RazorSocial
Craig CoffeyUS Marketing Communications Manager, Lincoln Electric Company
Heidi CohenChief Content Officer, Actionable Marketing Guide
Jonathon ColmanContent Strategist, Facebook
Andy CrestodinaAuthor, Content Chemistry
Chris CullmannDirector of Digital Strategy, Coyne PR
Melanie CummingsMarketing Advisor, Oracle
Jen DennisContent Strategist & marketer
Pawan DeshpandeFounder & CEO, Curata
Jesse DesjardinsHead of Social, Tourism Australia
Gurdeep DhillonGlobal Vice President, Audience Marketing and Content Strategy, SAP
Pam DidnerAuthor, Global Content Marketing
Gini DietrichAuthor, Spin Sucks
JJ DiGeronimoPresident, Purposeful Woman
Chris DuckerAuthor, Virtual Freedom
Eric EdenVice President of Marketing, Cvent
Omar El-AyatVice President, Crosslink Capital
Sam FiorellaCo-Author, Influence Marketing
Alfred C. Frawley IIISenior Counsel, Eaton Peabody
Allen GannettChief Maven and Founder, TrackMaven
Rob GarnerAuthor, Search and Social: The Definitive Guide to Real-Time Content Marketing
Tom GeraceFounder & CEO, Skyword
Gianni GiacomelliSenior Vice President, Chief Marketing Officer, Genpact
Chris GolecFounder & CEO, Demandbase
John GreinerMedia and First Amendment Attorney, Graydon Head & Ritchey
Cory HaldemanAssociate Director SEO & Content Strategy, Verizon Wireless
Kristina HalvorsonCo-Author, Content Strategy for the Web
Ann HandleyCo-Author, Content Rules
Tim HaydenCo-Author, The Mobile Commerce Revolution
Erika HealdHead of Social Media and Content Marketing, Anaplan
Peter HerrnreiterSenior Director, Digital Marketing Intelligence, Imagination
Carlos HidalgoCEO, ANNUITAS
King HillSenior Vice President, Digital Strategist, Marcus Thomas LLC
Jillian HillardMarketing Manager, PreGel AMERICA
Katie HockingLead Consultant, Web Marketing Communications, BeSmartBeWell.com
Dan HutsonVice President, Communications and Marketing, be.group
Shafqat IslamCo-Founder and Chief Executive Officer, NewsCred
Mitch JoelAuthor, Six Pixels of Separation & CTRL ALT Delete
Carla JohnsonPresident, Type A Communications
Shari JohnstonSr. Director of Integrated Marketing, Demandbase
David JonesPublications Manager, John Deere
Maggie JonesContent Marketing Specialist, Marketo Inc.
Thad KahlowCEO, BusinessOnline
Brian KardonCMO, Lattice Engines
Jascha Kaykas-WolffCMO, BitTorrent
Nataly KellyVP of Market Development, Smartling
Tina KellyVice President of interactive marketing, McMURRY/TMG
Doug KesslerCo-founder and Creative Director, Velocity Partners
Kiva KolsteinVice President, Sales and Account Management, Percolate
Jonathan KranzAuthor, Writing Copy for Dummies
James KrouseArtistic Director, Ingenuity
Arnie KuennAuthor, Accelerate!
Jim KukralAuthor, Attention! This Book Will Make You Money
Emmanuel LarocheVice President Marketing & Consumer Insights, Symrise NA
Ahava LeibtagPrincipal, AHA Media Group
Rebecca LiebIndustry Analyst, Altimeter Group
Seth LiebermanCEO, SnapApp
Jon LoomerAdvanced Facebook Marketing Strategist, Jon Loomer Digital
Rachel LovingerExperience Director, Razorfish
Donata MaggipintoCreative Director, Content, Walmart.com
Jenny MagicPrincipal & VP Content Strategy, SiteGoals
Amanda MaksymiwContent Marketing Manager, Lattice Engines
Valeria MaltoniVice President, Digital Strategy, PM Digital
Laura MansfieldCEO, PAGATIM Companies
Tom MartinAuthor, The Invisible Sale
Stacy MartinetChief Marketing Officer, Mashable
Matthew McDougallAuthor, The Chinese Social Media Universe & The Chinese Search Market
Bruce McDuffeeContent Director, Digital Aviation Division, Boeing
Brant McLeanDirector of Brand Partnerships, South, Tumblr
Carol MeyersCMO, Rapid7
Heather MezaChief Content Alchemist, Content Marketing Institute
Andrew MilkHead of Sponsored Content, Taboola
Susan MisukanisPresident, TopRank Online Marketing
Scott MontyExecutive Vice President of Strategy, SHIFT Communications
Jerod MorrisDirector of Content, Copyblogger Media
Guillermo MorroneVP, Head of Global Consumer and Priceless Cities Content Strategy, MasterCard Worldwide
Dave MorseDigital marketing strategist, Delta Faucet Company
Paolo MottolaDigital Engagement Program Manager, REI
Pamela MuldoonAudio Content Consultant & Content Strategist, Audio Content Solutions
Mike MurrayPresident, Online Marketing Coach
Sarah NelsSenior Manager of Campaign Strategy, Demandbase
Jesse NoyesSenior Director of Content Marketing, Kapost
Lee OddenAuthor, Optimize
Peter O’NeillVice President, Principal Analyst, Forrester Research
Nic PanayiDirector, Global Brand & Digital Marketing, CSC
David ParkerChief Marketing Technologist for Client Solutions, IO Integration
David PembrokeFounder , contentgroup
Kathleen PierceDirector, Content Operations, Illumina
Curt PorrittSenior Vice President of Marketing, MasterControl
Alan PorterContent Marketing Manager, Caterpillar Inc.
Michael PranikoffGlobal Director, Emerging Media, PR Newswire
Joe PulizziAuthor, Epic Content Marketing
Sunil RajaramanFounder & CEO, Scripted.com
Adele RevellaAuthor, The Buyer Persona Manifesto
Tim RiestererCo-Author, Conversations That Win the Complex Sale
Claire RobinsonManager, BrandVoice program, Forbes
Paul RoetzerAuthor, The Marketing Agency Blueprint
Jeff RohrsAuthor, AUDIENCE: Marketing In The Age Of Subscribers, Fans & Followers
Robert RoseAuthor, Managing Content Marketing
Steve RotterGlobal VP of Digital Marketing Solutions, Brightcove
Buddy ScaleraSVP of Content Strategy & Media, Ogilvy CommonHealth
Mark SchaeferAuthor, Return On Influence & The Tao of Twitter
JoAnn SciarrinoKnight Chair, Digital Advertising & Marketing, UNC Chapel Hill
Marcus SheridanFounder, The Sales Lion
Joan SherlockVice President of Marketing, Worldwide Marketing Programs, SAP
Rick ShortDirector of Marketing Communications, Indium Corporation
Derek SlaytonCMO, NetProspex
Nicole SmithManaging Editor, TechPageOne.com, Dell Inc.
Shane SnowCo-founder and Chief Creative Officer, Contently
Russell SparkmanCo-founder & CEO, FusionSpark Media
Stephan SpencerAuthor, Google Power Search
David SpiegelVice President of Brand Strategy & Social Publishing, BuzzFeed
George StenitzerVice President Communications, Tellabs
Ruth P StevensAuthor, Maximizing Lead Generation
Daniel StradtmanGlobal Market Research & Analytics, GE Lighting
Adryanna SutherlandPresident, gyro
Mathew SweezeyManager, Marketing Research & Education, Salesforce.com
Val SwisherFounder and CEO, Content Rules, Inc.
Jon TauberHead of Sales, Central Region, Outbrain
Amrita ThaparContent Leader, Genpact
Kevin ThomasDirector of Sales Enablement, Enterprise Cloud Services division, Hewlett-Packard
Bert van LoonIndependent Stategist, BertvanLoon.com
Gary Van ProoyenSenior Director, Global Brand & Content Operations, Motorola Solutions
Adrian VenderDirector of Analytics, Internet Marketing Inc.
Meg WalshSenior Director, Digital Data Strategy & Distribution, Marriott International
Tim WasherSocial Video Producer & Comedy Writer
John WestbyDirector, Digital Marketing, SilkRoad
Todd WheatlandAuthor, The Marketer’s Guide to SlideShare
Ken WinckoSenior Vice President of Marketing, PR Newswire
Travis WrightChief Growth Officer, MediaThinkLabs
Jon WuebbenAuthor, Content is Currency
Paull YoungDirector of Digital, charity: water
Tony ZambitoLeading Authority, Buyer Persona
Chad ZimmermanCo-Founder and President, STACK Media, Inc.

(See: https://contentmarketingworld.com/speakers)

Three days of workshops, sessions, networking events and labs

Over three days, September 8th – 11th, there will be a range of workshops, sessions, networking events and even a final day of labs. There is a wide range of topics being covered that should interest professionals involved in the creation of global, multilingual content including:

13 Workshops such as: “Taking Your Content to Global Proportions: Global Content Strategy Best Practices” by Val Swisher where attendees can learn how to deliver the right information to the right people, at the right time, in the right format and language, via a content strategy.

80 Session such as: “How Global Content Marketing Threatens Your Brand” by Kathleen Pierce where attendees can learn practical techniques for driving master terminology management, strategies for bringing regional offices under the tent and how to reduce brand risk from unexpected areas like supply chain.

10 Labs such as: “Travel/Tourism/Hospitality Industry Lab” by Jesse Desjardins where attendees can learn how these industries have embraced content marketing via rich websites, social and storytelling.

4 Networking Events such as: “ContentFest”, a music festival combining 2,000+ content marketing brains with musical acts and more than a dozen food trucks where attendees can learn how to rock and roll and drink like they are back in college.

To learn more and register for the conference, please visit https://contentmarketingworld.com/

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