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Content Marketing World 2014

The Conference in General

Content Marketing World is billed as the largest content marketing event on the planet.

This year it will be held at the Cleveland Convention Center – Cleveland, Ohio, United States.

DATE: September 8-11, 2014

PLACE: Cleveland Convention Center, Cleveland, Ohio, United States


IN 2013: Over 1,700 marketers from 46 countries attended



There is an exciting line up of keynotes and speakers including Award-winning Actor and Producer Kevin Spacey. Other speakers include:

Kevin Spacey Award-winning Actor and Producer
Julie Fleischer Director, Data + Content + Media, Kraft Foods
Andrew Davis Author, Brandscaping: Unleashing the Power of Partnerships
Jeff Charney Chief Marketing Officer, The Progressive Corporation
Katrina Craigwell Global Manager, Digital Marketing, General Electric
Scott Stratten Author, QR Codes Kill Kittens & UnMarketing
Scott Abel Content Strategist, The Content Wrangler, Inc.
Jay Acunzo Director of Platform and Community, NextView Ventures
Ardath Albee Author, eMarketing Strategies for the Complex Sale
Rick Allen Co-Founder, Meet Content
Lisa Arledge Powell President, MediaSource
Tim Ash Author, Landing Page Optimization
Mark E. Avsec Vice-Chair of the Innovations, Information Technology & Intellectual Property (3iP) Practice Group, Benesch, Friedlander, Coplan & Aronoff, LLP
Jay Baer Author, Youtility
Rachel Balik Storyteller-in-residence, Demandbase
Melyssa Banda Senior Director of Marketing, Western Digital
Robert Barnhart Marketing Advisor, Oracle
Brice Bay CEO, EnVeritas Group
Peter Beller Director of Content, Ebyline
Renato Beninatto Chief Marketing Officer, Moravia IT
Leigh Blaylock Manager of Content Marketing, Red Hat
Bernie Borges Host, Social Business Engine Digital TV Show and Podcast
Susan Borst Director of Industry Initiatives, IAB
Lorna Breault-Snyder Director of Customer Education Development, Schneider Electric
Andrew Bredenkamp President & Founder, Acrolinx
Melissa Breker Founding Partner, Content Strategy Incorporated
Michael Brenner Head of Strategy, NewsCred
Scott Brinker Co-founder & CTO, ion interactive
Kevin Briody Senior Vice President, Content Marketing, Pace
Mike Brown Founder, The Brainzooming Group
Maggie Burke Senior Director in Corporate Marketing, EMC Corporation
Patrick Cassidy Head of Global Digital Brand Marketing, New Balance
Kirk Cheyfitz CEO and Chief Storyteller, Story Worldwide
Fabiano Cid Managing Director, Ccaps Translation and Localization
Brian Clark Founder & CEO, Copyblogger
Ian Cleary Founder, RazorSocial
Craig Coffey US Marketing Communications Manager, Lincoln Electric Company
Heidi Cohen Chief Content Officer, Actionable Marketing Guide
Jonathon Colman Content Strategist, Facebook
Andy Crestodina Author, Content Chemistry
Chris Cullmann Director of Digital Strategy, Coyne PR
Melanie Cummings Marketing Advisor, Oracle
Jen Dennis Content Strategist & marketer
Pawan Deshpande Founder & CEO, Curata
Jesse Desjardins Head of Social, Tourism Australia
Gurdeep Dhillon Global Vice President, Audience Marketing and Content Strategy, SAP
Pam Didner Author, Global Content Marketing
Gini Dietrich Author, Spin Sucks
JJ DiGeronimo President, Purposeful Woman
Chris Ducker Author, Virtual Freedom
Eric Eden Vice President of Marketing, Cvent
Omar El-Ayat Vice President, Crosslink Capital
Sam Fiorella Co-Author, Influence Marketing
Alfred C. Frawley III Senior Counsel, Eaton Peabody
Allen Gannett Chief Maven and Founder, TrackMaven
Rob Garner Author, Search and Social: The Definitive Guide to Real-Time Content Marketing
Tom Gerace Founder & CEO, Skyword
Gianni Giacomelli Senior Vice President, Chief Marketing Officer, Genpact
Chris Golec Founder & CEO, Demandbase
John Greiner Media and First Amendment Attorney, Graydon Head & Ritchey
Cory Haldeman Associate Director SEO & Content Strategy, Verizon Wireless
Kristina Halvorson Co-Author, Content Strategy for the Web
Ann Handley Co-Author, Content Rules
Tim Hayden Co-Author, The Mobile Commerce Revolution
Erika Heald Head of Social Media and Content Marketing, Anaplan
Peter Herrnreiter Senior Director, Digital Marketing Intelligence, Imagination
Carlos Hidalgo CEO, ANNUITAS
King Hill Senior Vice President, Digital Strategist, Marcus Thomas LLC
Jillian Hillard Marketing Manager, PreGel AMERICA
Katie Hocking Lead Consultant, Web Marketing Communications,
Dan Hutson Vice President, Communications and Marketing,
Shafqat Islam Co-Founder and Chief Executive Officer, NewsCred
Mitch Joel Author, Six Pixels of Separation & CTRL ALT Delete
Carla Johnson President, Type A Communications
Shari Johnston Sr. Director of Integrated Marketing, Demandbase
David Jones Publications Manager, John Deere
Maggie Jones Content Marketing Specialist, Marketo Inc.
Thad Kahlow CEO, BusinessOnline
Brian Kardon CMO, Lattice Engines
Jascha Kaykas-Wolff CMO, BitTorrent
Nataly Kelly VP of Market Development, Smartling
Tina Kelly Vice President of interactive marketing, McMURRY/TMG
Doug Kessler Co-founder and Creative Director, Velocity Partners
Kiva Kolstein Vice President, Sales and Account Management, Percolate
Jonathan Kranz Author, Writing Copy for Dummies
James Krouse Artistic Director, Ingenuity
Arnie Kuenn Author, Accelerate!
Jim Kukral Author, Attention! This Book Will Make You Money
Emmanuel Laroche Vice President Marketing & Consumer Insights, Symrise NA
Ahava Leibtag Principal, AHA Media Group
Rebecca Lieb Industry Analyst, Altimeter Group
Seth Lieberman CEO, SnapApp
Jon Loomer Advanced Facebook Marketing Strategist, Jon Loomer Digital
Rachel Lovinger Experience Director, Razorfish
Donata Maggipinto Creative Director, Content,
Jenny Magic Principal & VP Content Strategy, SiteGoals
Amanda Maksymiw Content Marketing Manager, Lattice Engines
Valeria Maltoni Vice President, Digital Strategy, PM Digital
Laura Mansfield CEO, PAGATIM Companies
Tom Martin Author, The Invisible Sale
Stacy Martinet Chief Marketing Officer, Mashable
Matthew McDougall Author, The Chinese Social Media Universe & The Chinese Search Market
Bruce McDuffee Content Director, Digital Aviation Division, Boeing
Brant McLean Director of Brand Partnerships, South, Tumblr
Carol Meyers CMO, Rapid7
Heather Meza Chief Content Alchemist, Content Marketing Institute
Andrew Milk Head of Sponsored Content, Taboola
Susan Misukanis President, TopRank Online Marketing
Scott Monty Executive Vice President of Strategy, SHIFT Communications
Jerod Morris Director of Content, Copyblogger Media
Guillermo Morrone VP, Head of Global Consumer and Priceless Cities Content Strategy, MasterCard Worldwide
Dave Morse Digital marketing strategist, Delta Faucet Company
Paolo Mottola Digital Engagement Program Manager, REI
Pamela Muldoon Audio Content Consultant & Content Strategist, Audio Content Solutions
Mike Murray President, Online Marketing Coach
Sarah Nels Senior Manager of Campaign Strategy, Demandbase
Jesse Noyes Senior Director of Content Marketing, Kapost
Lee Odden Author, Optimize
Peter O’Neill Vice President, Principal Analyst, Forrester Research
Nic Panayi Director, Global Brand & Digital Marketing, CSC
David Parker Chief Marketing Technologist for Client Solutions, IO Integration
David Pembroke Founder , contentgroup
Kathleen Pierce Director, Content Operations, Illumina
Curt Porritt Senior Vice President of Marketing, MasterControl
Alan Porter Content Marketing Manager, Caterpillar Inc.
Michael Pranikoff Global Director, Emerging Media, PR Newswire
Joe Pulizzi Author, Epic Content Marketing
Sunil Rajaraman Founder & CEO,
Adele Revella Author, The Buyer Persona Manifesto
Tim Riesterer Co-Author, Conversations That Win the Complex Sale
Claire Robinson Manager, BrandVoice program, Forbes
Paul Roetzer Author, The Marketing Agency Blueprint
Jeff Rohrs Author, AUDIENCE: Marketing In The Age Of Subscribers, Fans & Followers
Robert Rose Author, Managing Content Marketing
Steve Rotter Global VP of Digital Marketing Solutions, Brightcove
Buddy Scalera SVP of Content Strategy & Media, Ogilvy CommonHealth
Mark Schaefer Author, Return On Influence & The Tao of Twitter
JoAnn Sciarrino Knight Chair, Digital Advertising & Marketing, UNC Chapel Hill
Marcus Sheridan Founder, The Sales Lion
Joan Sherlock Vice President of Marketing, Worldwide Marketing Programs, SAP
Rick Short Director of Marketing Communications, Indium Corporation
Derek Slayton CMO, NetProspex
Nicole Smith Managing Editor,, Dell Inc.
Shane Snow Co-founder and Chief Creative Officer, Contently
Russell Sparkman Co-founder & CEO, FusionSpark Media
Stephan Spencer Author, Google Power Search
David Spiegel Vice President of Brand Strategy & Social Publishing, BuzzFeed
George Stenitzer Vice President Communications, Tellabs
Ruth P Stevens Author, Maximizing Lead Generation
Daniel Stradtman Global Market Research & Analytics, GE Lighting
Adryanna Sutherland President, gyro
Mathew Sweezey Manager, Marketing Research & Education,
Val Swisher Founder and CEO, Content Rules, Inc.
Jon Tauber Head of Sales, Central Region, Outbrain
Amrita Thapar Content Leader, Genpact
Kevin Thomas Director of Sales Enablement, Enterprise Cloud Services division, Hewlett-Packard
Bert van Loon Independent Stategist,
Gary Van Prooyen Senior Director, Global Brand & Content Operations, Motorola Solutions
Adrian Vender Director of Analytics, Internet Marketing Inc.
Meg Walsh Senior Director, Digital Data Strategy & Distribution, Marriott International
Tim Washer Social Video Producer & Comedy Writer
John Westby Director, Digital Marketing, SilkRoad
Todd Wheatland Author, The Marketer’s Guide to SlideShare
Ken Wincko Senior Vice President of Marketing, PR Newswire
Travis Wright Chief Growth Officer, MediaThinkLabs
Jon Wuebben Author, Content is Currency
Paull Young Director of Digital, charity: water
Tony Zambito Leading Authority, Buyer Persona
Chad Zimmerman Co-Founder and President, STACK Media, Inc.


Three days of workshops, sessions, networking events and labs

Over three days, September 8th – 11th, there will be a range of workshops, sessions, networking events and even a final day of labs. There is a wide range of topics being covered that should interest professionals involved in the creation of global, multilingual content including:

13 Workshops such as: “Taking Your Content to Global Proportions: Global Content Strategy Best Practices” by Val Swisher where attendees can learn how to deliver the right information to the right people, at the right time, in the right format and language, via a content strategy.

80 Session such as: “How Global Content Marketing Threatens Your Brand” by Kathleen Pierce where attendees can learn practical techniques for driving master terminology management, strategies for bringing regional offices under the tent and how to reduce brand risk from unexpected areas like supply chain.

10 Labs such as: “Travel/Tourism/Hospitality Industry Lab” by Jesse Desjardins where attendees can learn how these industries have embraced content marketing via rich websites, social and storytelling.

4 Networking Events such as: “ContentFest”, a music festival combining 2,000+ content marketing brains with musical acts and more than a dozen food trucks where attendees can learn how to rock and roll and drink like they are back in college.

To learn more and register for the conference, please visit