IFA Article: Translation Best Practices For International Franchises
The International Franchise Association (IFA) recently invited me to write an article for their website to speak to what franchisees and franchisors should know about working with a vendor for translation services and how the perception that the cost for professional translation services is expensive may not be as much as they expect.
I invite you to read the full article “Translation Best Practices For International Franchises” here.
The article covers risks in using non-professional translators, how working with a translation vendor following industry best practices can protect your brand, how to improve your messaging for a specific local market, and ways costs can be made efficient and reduced for ongoing needs.
The IFA is a wonderful organization with strong participation by its members to support each other as a group with learned experiences for growing their businesses domestically and for many internationally.