Top Tips for Success with Amazon Global Selling

Selling on Amazon is a good starting point for businesses seeking to expand their reach in the international market and boost their E-commerce success rate. This platform offers sellers an invaluable opportunity to tap into its plethora of extensive service provider ecosystems, where they can list products, generate sales, and earn profits.

Amazon is an E-commerce giant in the world and the most visited online marketplace in almost every part of the world.

Amazon allows brands to reach millions of customers worldwide, growing their businesses internationally and independently, without having to be physically established in different countries.

What is Amazon Global Selling?

Amazon Global Selling is a program designed to enable sellers to leverage Amazon’s vast network to reach millions of buyers worldwide.

Selling internationally entails a handful of challenges such as paperwork, payment undertakings, supply chain processes, and other obligations that come with breaking into new foreign markets. The Amazon Global Selling Program brings a comprehensive solution to international selling with its convenient and easy-to-use platform.

Businesses in most parts of the world especially in America, Europe, Asia, and the Middle East have recognized the global traffic surge on the Amazon platform and have begun to utilize this opportunity to gain recognition and break into international markets.

How to Get Started with the Amazon Global Selling Program

Here’s an outline of the steps to get started with selling internationally on Amazon:

1. Create an Amazon seller account on any marketplace with personal information such as:
   • Email address and valid phone number
   • Credit card details
   • Tax information
   • Bank details
2. Research to find out if products are a good fit for the target audience.
3. Research all legal and regulatory obligations associated with selling a product within a specific country.
4. Sign up on relevant target marketplaces and input business details.
5. Optimize listings for international audiences with a localization strategy.
6. Establish a pricing strategy.
7. Choose a fulfillment option for convenience.

Once these steps are followed, a business is ready to sell internationally.

Benefits of Selling on Amazon

Sellers are drawn to Amazon for a couple of beneficial reasons. Below are some worthwhile reasons any business should consider leveraging Amazon’s sophisticated global selling platform.

1. Global Expansion

There are a lot of barriers to expanding a business internationally. From the struggles of establishing a brand presence in a new environment to keeping up with local competition down to tough supply chain processes, selling internationally can be overwhelming and challenging for brands.

Amazon’s existing infrastructure makes it easy for sellers to expand their businesses across borders. Registering as a seller on the platform means utilizing Amazon’s brand authority and all it represents to customers. Leveraging the Amazon marketplace means benefiting from the trust, credibility, and visibility Amazon has built over time.

2. Existing Customer Base

A major factor that contributes to business growth and expansion is the number of customers available to buy products. Amazon Global Selling Program provides immediate access to sellers to tap into the multitude of international Amazon customers who trust the Amazon brand.

Amazon’s global presence and huge customer base scattered all over the world enable sellers to have a smooth and accelerated entry into international marketplaces where ordinarily these brands can’t have access to market-specific products.

3. Lower Cost of Acquisition

Venturing into a new and foreign market in terms of finance can be an expensive decision for a business to make. Selling online via Amazon Global Selling is a cost-effective way of breaking into international marketplaces.

Compared to the physical method of global trading, sellers on the Amazon Selling Program are able to offer products and meet customers’ demands at a relatively low cost and risk by leveraging Amazon’s efficient advertising and promotion tools.

4. Multiple Marketplace Accounts and Product Management

The Amazon platform has been built to cater to sellers who want to expand into other marketplaces. Sellers can have Amazon stores in Japan, Australia, Canada, and in all country markets available on the platform. Also, sellers can expand to marketplaces within the same region, specifically European and North American areas, using the “Unified Account” tool on the platform.

If a brand already sells to a country in a particular region and seeks to break into another marketplace in the same region, such business will operate under a unified account without opening a new one.

For instance, a seller operating a unified account in the United Kingdom can access marketplaces within the European geographical region like France, Germany, and Italy, without incurring additional setup expenses.

10 Tips to Sell Internationally on Amazon

Amazon has given sellers an invaluable opportunity to sell products online. Here are tips to ensure smooth selling on Amazon international marketplaces.

1. To increase chances of success, conduct proper research about any target marketplace to understand trending products and what items are sellable in such places.
2. Keep product listings concise, attractive, and appealing to the target audience.
3. Ensure that the business is registered with the appropriate authorities to avoid regulatory issues later.
4. Use adequate payment and inventory options, as well as Amazon FBA (Fulfillment by Amazon), for reliable shipping and fulfillment methods when taking international orders.
5. Amazon is filled with competitors from all over the world. Ensure that extra value is added to products or services to make the store stand out.
6. Provide customers with excellent and reliable customer support services to create lasting indelible impressions.
7. Leverage the power of localization to increase brand recognition and loyalty.
8. Paid advertising is the quickest and effortless way to boost the visibility of product listings on Amazon. Always use Amazon ad services to increase traffic and boost sales.
9. Choose the services of professional human translators over machine translation for product listings localization, so that the cultural contexts will be better understood and preserved.
10. Finally, don’t just upload products on the platform and relax. Pay attention to trends to keep product listings current.

Successful Marketplace Strategies on Amazon

Accessing international markets can be a lot simpler and effortless with Amazon. However, here are some key marketplace strategies that guarantee smooth and successful entry into the market.

1. Listing Optimization Strategy

For sellers, one thing is certain: both customers and competition exist on the Amazon platform. Creating an Amazon store in a choice marketplace doesn’t automatically make buyers flock to product listings.

Because listings are an important part of how to successfully sell online, brands should ensure that product listings—such as product titles, descriptions, and images—are tailored so potential customers can easily find the products they need.

Listing optimization is directly related to and can be achieved with a solid localization strategy in place. Three factors businesses should consider while crafting a listing strategy are:

• Make the product title concise, accurate, and compelling.
• Ensure the product images are of high quality and very appealing.
• Provide detailed, relevant, and persuasive product descriptions, with emphasis on the features and benefits of the product.
• Always use search terms and keywords that local shoppers use while searching for a product on marketplaces.

2. Localization Strategy

Every international marketplace is different because it consists of people with varying cultures, beliefs, and preferences. This makes localization a very important strategy to adopt.

Localization ensures that customers enjoy their online shopping experience as much as they would a physical shopping experience. It is important to note that even though language can be a barrier when entering a new market, localization of content is beyond translation.

E-commerce localization strategy is a combination of language translation, keyword research, and adaptation of content such as product IDs, images, search terms, titles, and descriptions to appeal to the cultural preferences of the audience in a specific marketplace.

Translating product listings to the local language of customers and adding relevant local keywords is necessary for organic ranking when products are searched by customers. This can be done by employing the services of professional translators who understand the language context and cultural nuances of a specific country or marketplace.

3. Pricing Strategy

This strategy is used to optimize and automate prices and stay competitive with other sellers on the platform. This strategy can be achieved using a reliable tool known as Amazon Repricer. Consider exchange rates, cost of shipping, customs, and taxes when fixing the price.

4. The Classic Five P’s Market Strategy

This strategy takes a holistic approach as it touches all five essential P’s of marketing: product, people, place, price, and promotion.

Businesses must understand that the primary reason for setting up an online store is to reach a broader audience for its product. Always ensure that the focus is on the product first. Also, research a marketplace to ensure that a product is appropriate for customers in a target country.

Product listings that are unique, attractive, and well-priced always attract customers despite the competition on the platform. Distribution and promotion channel optimization should be taken seriously because they are the final stage of a customer’s buying journey and will be required to leave a review afterward.

5. Advertising and Promotion Strategy

The truth many sellers like to shy away from is that paid advertisement is the backbone of any successful brand on the Amazon platform. This strategy allows businesses to effortlessly reach their target customers. It is the quickest way to boost product listings, sales, and achieve brand recognition that converts to sales.

Ad campaigns should be fine-tuned and localized across all markets, taking into consideration the keywords, tone of voice, and cultural preferences of various target marketplaces on the Amazon platform.

Conclusion

The world of opportunities that the Amazon Global Selling Program presents cannot be matched. Getting started on the program can be a complex process, but if properly understood, it could be a rewarding experience for any business.

GPI understands that launching products on a global selling platform like Amazon requires a localization strategy to meet country-specific needs and to stay ahead of the competition. We empower Amazon sellers with localization solutions that ensure their product listings are accurately optimized.

References

• Amazon Global Selling