In order to attract French-speaking customers and clients, you will have to familiarize yourself with the idea of French localization. French localization is the process of adapting the language, appearance, and functionality of a product or website for French-speaking markets. French presents a variety of unique challenges to French-speaking localization professionals.

To ensure a positive reception of your software, website and documentation, it is a good idea to work with an experienced localization company. Your localization service provider should employ native French-speaking teams of localization specialists who understand how to anticipate and solve the myriad of potential French localization issues.

Some examples of localization issues:

Website Issues	French Localization Requirements
Color scheme	Inoffensive colors for example
Date, time, currency formats	Change to standard French formats
eCommerce payments	Enable various payment methods such as bank transfers

 

Software Issues	French Localization Requirements
Time-to-market	Translation memory tools help speed translation
High user expectations	Testers should be French speakers

 

Documentation Issues	French Localization Requirements
Text length	Accommodate possible text expansion/contraction
Printing French fonts	Embed fonts in PDF file for printer

 

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