The Ektron 2010 All Stars Award for best Asia-Pacific Website was recently awarded to the new Marina Bay Sands website – www.marinabaysands.com. Globalization Partners International (GPI) developed and deployed this innovative multilingual website in partnership with global interactive agency Sid Lee. GPI used its tested best practices for website localization and website globalization to drive this ambitious project.
The Ektron All Stars Awards recognizes the most innovative and effective uses of Ektron’s Web content management (WCM) platform by both customers and partners. All nominees were judged on the development and design of their website as well as their ability to use Ektron technology to solve business-critical issues with measurable return on their investment.
Website Localization, Content Management and SEO Create Full Solution
“The Marina Bay Sands website project included the full spectrum of tasks required to create and publish a multilingual global site from design and content management system implementation to localization and country-specific search engine optimization (SEO),” said Martin Spethman, Managing Partner, Globalization Partners International. “The revamped site required a flexible content management system and supports English, Indonesian, Korean, Japanese, Simplified Chinese, Traditional Chinese and Thai as well as other languages.”
Project tasks included:
- Ektron CMS overview, strategy, development and training
- English website design, development and testing
- Website globalization strategy
- Multilingual glossary and style guide development
- Translation and copy writing
- Country-specific multilingual search engine optimization (SEO)
- Localization QA and website testing
- Localization workflow training under Ektron for ongoing site maintenance
The website project will be featured in an upcoming book by website globalization expert Nitish Singh, PhD on “Localization Strategies for e-Business”, to be published in 2011 by Cambridge University Press”. You may download a full case study on the Marina Bay Sands Project from GPI’s website.