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Global Digital Marketing

How does GPI translate your global digital marketing content?

Step 1: Target Segmentation Research

  • Digital Marketing Localization Strategists

GPI will research the target market and make recommendations for keywords, website content, paid ads and social media platforms.

GPI follows a comprehensive, customizable and fully documented Quality Control Process. Each step in our translation workflow includes a series of checklist-based quality audits to ensure the accuracy of the translation. Your QA and workflow processes can also be easily incorporated into our workflow.

GPI is ISO 17100:2015 - Translation Services certified.

Click on eBook below to learn more.

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Step 2: Keyword List Analysis, Research and Localization

  • Digital Marketing Localization Strategists
  • Project Managers
  • Translators/Copywriters

Generate initial keyword position report.

  • Initial report to check the position of a company in the search engine result pages (SERPs).
Conduct keyword research and expand the list as necessary.

  • Identify the month search volume and competition for each keyword in the target market.
  • Select additional terms, if necessary, for the target market.
Keyword localization.

  • The keyword list will be translated and copywritten to ensure the terms are locale-specific for the target market.

GPI follows a comprehensive, customizable and fully documented Quality Control Process. Each step in our translation workflow includes a series of checklist-based quality audits to ensure the accuracy of the translation. Your QA and workflow processes can also be easily incorporated into our workflow.

GPI is ISO 17100:2015 - Translation Services certified.

Click on eBook cover to download Global Digital Marketing Guidebook

Other services:

Step 3: New Website Content Optimization Suggestions

  • Digital Marketing Localization Strategists
  • Localization Engineers

Analyze and recommend new content.

  • To ensure the website content is search engine optimized, GPI will review the source content and recommend any necessary changes.

GPI follows a comprehensive, customizable and fully documented Quality Control Process. Each step in our translation workflow includes a series of checklist-based quality audits to ensure the accuracy of the translation. Your QA and workflow processes can also be easily incorporated into our workflow.

GPI is ISO 17100:2015 - Translation Services certified.

Click on eBook cover to download Global Digital Marketing Guidebook

Other services:

Step 4: On Page and On Site SEO Development/Modification

  • Digital Marketing Localization Strategists
  • Localization Engineers
  • Project Managers
  • Translators/Copywriters

Analysis of internal linking structure.
Create search engine optimized Meta data (title, description, image alt tags, etc.)
Create robots.txt.

GPI follows a comprehensive, customizable and fully documented Quality Control Process. Each step in our translation workflow includes a series of checklist-based quality audits to ensure the accuracy of the translation. Your QA and workflow processes can also be easily incorporated into our workflow.

GPI is ISO 17100:2015 - Translation Services certified.

Click on eBook cover to download Global Digital Marketing Guidebook

Other services:

Step 5: Link Building Tasks

  • Digital Marketing Localization Strategists

Evaluate internal and external links.

Analyze link building strategy.

Recommend any necessary changes to the link building submission strategy.

GPI follows a comprehensive, customizable and fully documented Quality Control Process. Each step in our translation workflow includes a series of checklist-based quality audits to ensure the accuracy of the translation. Your QA and workflow processes can also be easily incorporated into our workflow.

GPI is ISO 17100:2015 - Translation Services certified.

Click on eBook cover to download Global Digital Marketing Guidebook

Other services:

Step 6: Campaign Planning and Strategy

  • Digital Marketing Localization Strategists

Review current SEM/PPC/social media marketing campaigns.

  • Define goals, objectives and KPIs.
  • Identify target market and languages.
  • Choose targeted search engine or social platform.
  • Create budget and bidding strategy.

GPI follows a comprehensive, customizable and fully documented Quality Control Process. Each step in our translation workflow includes a series of checklist-based quality audits to ensure the accuracy of the translation. Your QA and workflow processes can also be easily incorporated into our workflow.

GPI is ISO 17100:2015 - Translation Services certified.

Click on eBook cover to download Global Digital Marketing Guidebook

Other services:

Step 7: Keyword Research and Campaign Localization

  • Project Managers
  • Translators/Copywriters

Select keywords from the localized keyword list.

Ad localization and copywriting to meet the needs of the target audience and search engine or social media platform

Localization of the campaign landing page.

GPI follows a comprehensive, customizable and fully documented Quality Control Process. Each step in our translation workflow includes a series of checklist-based quality audits to ensure the accuracy of the translation. Your QA and workflow processes can also be easily incorporated into our workflow.

GPI is ISO 17100:2015 - Translation Services certified.

Click on eBook cover to download Global Digital Marketing Guidebook

Other services:

Step 8: Campaign Setup and Management

  • Digital Marketing Localization Strategists

Campaign management.

  • Continuous adjustments of campaign to improve results.
  • Reallocate budget based on campaign performance.
  • Test new keywords and ads.
  • Provide reports on campaign analytics and performance.

GPI follows a comprehensive, customizable and fully documented Quality Control Process. Each step in our translation workflow includes a series of checklist-based quality audits to ensure the accuracy of the translation. Your QA and workflow processes can also be easily incorporated into our workflow.

GPI is ISO 17100:2015 - Translation Services certified.

Click on eBook cover to download Global Digital Marketing Guidebook

Other services:

Step 9: Local Social Media Channels Selection & Creation

  • Digital Marketing Localization Strategists

GPI will review your current social media strategy and make any recommendations depending on the goals and target audiences.

GPI follows a comprehensive, customizable and fully documented Quality Control Process. Each step in our translation workflow includes a series of checklist-based quality audits to ensure the accuracy of the translation. Your QA and workflow processes can also be easily incorporated into our workflow.

GPI is ISO 17100:2015 - Translation Services certified.

Click on eBook cover to download Global Digital Marketing Guidebook

Other services:

Step 10: Social Media Content Authoring & Localization

  • Digital Marketing Localization Strategists
  • Project Managers
  • Translators/Copywriters

Translation and localization of social media content across all platforms, languages and countries.

GPI follows a comprehensive, customizable and fully documented Quality Control Process. Each step in our translation workflow includes a series of checklist-based quality audits to ensure the accuracy of the translation. Your QA and workflow processes can also be easily incorporated into our workflow.

GPI is ISO 17100:2015 - Translation Services certified.

Click on eBook cover to download Global Digital Marketing Guidebook

Other services:

Step 11: Analytics and Reporting: SEO, SEA, Social Metrics

  • Digital Marketing Localization Strategists

Analytics account creation and monitoring.

  • Website, paid ads and social media monitoring analytics reports.

GPI follows a comprehensive, customizable and fully documented Quality Control Process. Each step in our translation workflow includes a series of checklist-based quality audits to ensure the accuracy of the translation. Your QA and workflow processes can also be easily incorporated into our workflow.

GPI is ISO 17100:2015 - Translation Services certified.

Click on eBook cover to download Global Digital Marketing Guidebook

Other services:

Launching a multilingual website and need search engine optimization services, or conducting an email marketing or pay-per-click campaign in several countries and need copy and keyword localization or country-specific campaign management? GPI can help.

Search Engine Optimization for multilingual websites or for specific locales (country + language + variant UI preferences) goes beyond the process of translating keywords into a target language. Today companies need to holistically work with a combination of owned, earned and bought digital media in order to drive traffic to new language version websites. Localization of any media requires in-country native speaking professionals to copywrite and localize content in order to truly engage potential customers.

Whether you work with a traditional digital marketing agency, or you are one, GPI’s global digital marketing team can serve as an extension of your in-house digital marketing department to help you deliver your message around the globe.

Additional Resources:

Case Study

&Beyond

Project Summary Globalization Partners International (GPI) provided translation and desktop publishi...

Case Study

McDonald’s

Project Summary GPI provided website globalization services in Simplified Chinese, French (France), ...