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Microsoft Worldwide Partners Conference

I had the opportunity to attend the Microsoft Worldwide Partners Conference in Houston, Texas July 7-11. The theme of the conference this year was ‘Accelerating growth. Together’. The 5 day conference is one of the largest partner conferences in the tech industry with over 16,000 attendees from over 160 countries.

For more a full list of sessions and keynotes please visit this link:

The core topics the conference focused on include Cloud, Big Data, Devices and Mobility, and Enterprise Social.


The top sessions identified by Microsoft included:

Business Leadership

  • Converting strategy into revenue: a workshop to help leaders address this critical challenge – Shaun Fröhlich
  • Faster, Higher, Stronger:  Understanding The Drivers of Profitable Cloud Partners – Darren Bibby
  • Lead the enterprise social revolution: how to drive sustainable adoption – ​Dux Raymond Sy Emerging Leaders
  • Effective Storytelling for Maximum Reach and Influence – Jill Giacomoni & Steve Clayton
  • Maximize your personal brand – Dux Raymond Sy & Ray Rasmussen


  • Successfully Navigating Microsoft – Jason Krech
  • Hosting & Cloud Service Providers
    How hosting service providers can use effective marketing to increase their customer acquisitions and profits – Ted Eisele & Victoria Magaz
  • Microsoft’s cloud vision for hosting partners – Eugene Saburi, Julia White & Marco Limena

Microsoft Dynamics

  • Microsoft Dynamics for Retail SMB: partner-ready SMB retail – Melissa Stern
  • The future of retail is here today with Microsoft Dynamics for Retail – Ashvin Mathew & Michael Griffiths
  • College recruiting is key to your future success: Microsoft Dynamics Academic Alliance can help – Katie Hasbargen

Sales and Marketing

  • Presenting at C-level: how to close the deal with CxOs – Dave  Underhill
  • The top three strategies for more profitable negotiation – Ron D’Andrea
  • Growing your business faster than the competition in the new era of cloud computing – Per Werngren & Richard Dorfman

Server and Cloud

  • Intelligent systems and Windows Embedded technology: devices and services offerings in the retail industry – Jeff Wettlaufer & Karen Roberts
  • How to win with Big Data – Eron Kelly
  • Differentiate and win with the Microsoft cloud platform – Takeshi Numoto

The new Office

  • Making Money with the new Office in Enterprise Accounts – Andres Caldera, Chris Hutton & Doug McCutcheon
  • Selling the new Office in SMB – Elaine Sher
  • How to Beat Google with Office 365 – John Donahue & John Westworth

U.S. Subsidiary

  • Beyond the breakeven: building a successful U.S. cloud business – Kenneth Lince, Mike Chan & Paul Spencer
  • Delivering solutions and driving revenue with enterprise social in the U.S. – Amanda Arch & Margaret Loosemore
  • Game changers in the U.S.: go mobile – Suzanne Calabro
  • Winning and growing in the U.S. SMB relationship era – Cindy Bates & David Nour

Windows Client

  • “Here, take my money”: all of the Windows campaigns for FY14 explained – Jay Paulus
  • Getting off Windows XP in 30 minutes or less – Stephen Rose
  • How to pitch Windows 8 to reluctant  enterprises – Pieter Uittenbogaard
  • How to talk to customers about Windows 8 devices – Arthur Lesne

One of the highlights for me personally was that I was able to visit with the Sitecore team. During the conference Sitecore held an evening Partner Appreciation Party in which I was able to meet the USA sales team for Sitecore. It was great to learn more about their latest Sitecore 7 release.


Globalization Partners International has extensive experience with website localization and is a Sitecore partner ( Sitecore Translation Connector).  Sitecore is a great CMS to author and publish multilingual websites. You can check out a series of blogs we have written on topic at: