In order to attract German-speaking customers and clients, you will have to familiarize yourself with the idea of German localization. German localization is the process of adapting the language, appearance, and functionality of a product or website for German-speaking markets. German presents a variety of unique challenges to German-speaking localization professionals.

To ensure a positive reception of your software, website and documentation, it is a good idea to work with an experienced localization company. Your localization service provider should employ native German-speaking teams of localization specialists who understand how to anticipate and solve the myriad of potential German localization issues.

Some examples of localization issues:

German Localization: Website Issues	German Localization Requirements
Color scheme	Inoffensive colors for example
Date, time, currency formats	Change to standard German formats
eCommerce payments	Enable various payment methods such as bank transfers

 

German Localization: Software Issues	German Localization Requirements
Time-to-market	Translation memory tools help speed translation
High user expectations	Testers should be German speakers

 

German Localization: Documentation Issues	German Localization Requirements
Text length	Accommodate possible text expansion/contraction
Printing German fonts	Embed fonts in PDF file for printer

 

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