In order to attract German-speaking customers and clients, you will have to familiarize yourself with the idea of German localization. German localization is the process of adapting the language, appearance, and functionality of a product or website for German-speaking markets. German presents a variety of unique challenges to German-speaking localization professionals.
To ensure a positive reception of your software, website and documentation, it is a good idea to work with an experienced localization company. Your localization service provider should employ native German-speaking teams of localization specialists who understand how to anticipate and solve the myriad of potential German localization issues.
Some examples of localization issues:
|German Localization: Website Issues||German Localization Requirements|
|Color scheme||Inoffensive colors for example|
|Date, time, currency formats||Change to standard German formats|
|eCommerce payments||Enable various payment methods such as bank transfers|
|German Localization: Software Issues||German Localization Requirements|
|Time-to-market||Translation memory tools help speed translation|
|High user expectations||Testers should be German speakers|
|German Localization: Documentation Issues||German Localization Requirements|
|Text length||Accommodate possible text expansion/contraction|
|Printing German fonts||Embed fonts in PDF file for printer|
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