Skip to content

Are You Ready for IRCE 2014?

Globalization Partners International is happy to announce that we will once again be exhibiting at the Internet Retailer Conference & Exhibition event in Chicago, IL June 10-13. It’s hard to believe that it has already been a year! GPI has been either attending or exhibiting at the Internet Retailer show, the world’s largest e-commerce event showcasing the latest e-commerce practices and technologies for several years now.


I look forward to learning more about the new and creative ways retailers are trying to strengthen the bond with their customers as it is becoming increasingly easier in some ways, yet harder in others to connect with them and build brand loyalty. Retailers can harness the power of the social media-savvy, evangelizing customer and I am eager to hear how retailers are responding to this opportunity.

It is not a coincidence after all that Twitter bought MoPub, a mobile app advertising marketplace that will connect Twitter’s 241 million users with MoPub’s 130 billion monthly mobile ads! Speaking of mobile, sales from mobile devices increased more than 100% in Q1 compared to the same quarter in 2013 for 350 retailers. So it is fitting that this year’s motto is Changing, Connecting, Creating and with keynote and guest speakers such as Wikipedia’s CEO Jimmy Wales and eBay’s CEO John Donahoe, I am eager to learn more about what those changes and innovations will look like.

This year IRCE 2014 will have four tracks to choose on day 1: Strategies for Top Executives, Retail Chains, Global E-Retailing, and Small Retailers. I am sure something interesting can be found in each one of them. Some of the ones I thought sound interesting are:

“Connecting Digital and Physical Assets to Compete Online” Faisal Masud – EVP, Global E-Commerce, Staples – the shift of the office supplies giant from brick and mortar retailer to web-based kiosks that offer an array of products and services, linking technology, mobile, stores etc.

“Preserve Brand Value and Relevance Across Multiple Cultures” with Han Wen, VP, Digital, E-Commerce, Americas – Clarins Groupe, and Rob Garf – VP, Industry Strategy – Demandware, who will both address the different ways shoppers interact in emerging markets like Korea, China and Russia and how to overcome constraints when building a global e-commerce strategy to market your products and services

Day 2 will offer five different tracks: Fulfillment, Customer Service & Operations, Social, Technology, B2B, and Design & Manufacturing. The ones I am considering would have to me:

Conversion Drivers: Go Beyond the Like to Make Social Work for Retail with Nicolas Franchet – Head of Retail, E-Commerce, Global Vertical Marketing at Facebook, and David Atchison – SVP, Marketing at Zulily. They will speak about turning “passive engagements to conversion-driving dialogue” and how integrating Facebook into their marketing strategy they drove growth sales and maximized ROI.

How Mobile is Reshaping B2B Processes with Stephen Baumer – CEO, GoPro who will speak about leaving behind the traditional ordering process and replacing it with mobile devices that serve as portals providing access to products, images, specs and tools and allowing for greater collaboration between manufacturers, retailers and merchandisers.

Make the Most of Your Traffic: Maximizing Conversion with Karen Van Ert – Director, E-Business Consulting at Zeon Solutions, and Lauren Wright – Marketing and Merchandising Manager at Cooper Safety Supply. This case study should be very interesting as it will show how retailers can make the most of their visitors’ on-site experience and maximize conversion rates and how to analyze it.

We once again look forward to seeing old friends and existing customers as well as meeting other attendees and exhibitors at this year’s event. Should you be interested in learning more about GPI or would like to schedule a meeting with us at the show, please feel free to connect with me via email at

Otherwise, we hope you stop by at GPI’s booth #564 to learn more about our eCommerce Localization Services!

GPI’s eCommerce website translation services include:

  • Country specific research and reports on market selection and entry
  • Website cultural correctness and customizations review and reports
  • Translation Services Connectors for CMS and eCommerce platforms
  • Translation & localization services for online/offline content
  • Global Search Engine Optimization (SEO)
  • Global Search Engine Advertising (SEA)
  • Country specific Social Media Localization