To attract Russian customers and clients, you will have to familiarize yourself with the idea of Russian localization. Russian localization is the process of adapting the language, appearance, and functionality of a product or website for Russia. Russian presents a variety of unique challenges to Russian localization professionals.
To ensure a positive reception of your software, website, and documentation, it is a good idea to work with an experienced localization company. Your localization service provider should employ native Russian teams of localization specialists who understand how to anticipate and solve the myriad of potential Russian localization issues.
Some examples of localization issues:
|Website Issues||Localization Requirements|
|Color scheme||Inoffensive colors for example|
|Date, time, currency formats||Change to standard Russian formats|
|eCommerce payments||Enable various payment methods such as bank transfers|
|Software Issues||Localization Requirements|
|Time-to-market||Translation memory tools help speed translation|
|High user expectations||Testers should be Russian speakers|
|Documentation Issues||Localization Requirements|
|Text length||Accommodate possible text expansion/contraction|
|Printing Russian fonts||Embed fonts in PDF file for printer|
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