To attract Russian customers and clients, you will have to familiarize yourself with the idea of Russian localization. Russian localization is the process of adapting the language, appearance, and functionality of a product or website for Russia. Russian presents a variety of unique challenges to Russian localization professionals.

To ensure a positive reception of your software, website, and documentation, it is a good idea to work with an experienced localization company. Your localization service provider should employ native Russian teams of localization specialists who understand how to anticipate and solve the myriad of potential Russian localization issues.

Some examples of localization issues:

Website Issues	Localization Requirements
Color scheme	Inoffensive colors for example
Date, time, currency formats	Change to standard Russian formats
eCommerce payments	Enable various payment methods such as bank transfers

 

Software Issues	Localization Requirements
Time-to-market	Translation memory tools help speed translation
High user expectations	Testers should be Russian speakers

 

Documentation Issues	Localization Requirements
Text length	Accommodate possible text expansion/contraction
Printing Russian fonts	Embed fonts in PDF file for printer

 

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