Localization Strategies for Global E-Business
By Nitish Singh - Publication Date: January 31, 2012
The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web, which allows for technological connectivity of global markets and opportunities to compete on a global basis. To systematically engage and thrive in this networked global economy, professionals and students need a new skill set; one that can help them develop, manage, assess and optimize efforts to successfully launch websites for tapping global markets. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success. It contains a wealth of information and advice, including strategic insights into how international business needs to evolve and adapt in light of the rapid proliferation of the 'Global Internet Economy'. It also features step-by-step guidelines to developing, managing and optimizing international-multilingual websites and insights into cutting-edge web localization strategies.
The Culturally Customized Web Site
By Nitish Singh - Publication Date: April 20, 2005 | Edition: 1
In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three objectives:
- First, to present a review and survey results on standardization/localization issues on the web
- Second, to present a scientifically tested framework to design culturally adapted international websites, and provide marketers and web designers with practical web localization tools
- Third, to show readers the power and effectiveness of culturally customized websites
This is the first book to address the issue of website standardization, localization-or what the authors refer to as "cultural customization". Little evidence has been accumulated to show whether international consumers prefer to browse and buy from standardized global websites or websites adapted to local cultures. The Culturally Customized Web Site provides insights into whether the web is a culturally neutral medium of communication or a medium impregnated with cultural values. Also presented is empirical evidence as to whether local consumers prefer standardized websites or websites adapted to their culture.
Business Without Borders
By Donald A. DePalama - Publication Date: December 1, 2004
Forget about dot-bombs and other excesses of the now lamented New Economy. Welcome instead the global Internet, the strategic vehicle that leading companies use to inform, market, sell, and support their worldwide business initiatives every minute of every day.
In this succinct but informative guide to doing business in new markets, both international and domestical multicultural, globalization strategist Don DePalma characterizes the intersection of the Internet and global markets as the "Eighth Continent," a virtual landmass inhabited by almost a billion Web consumers and business users around the planet. DePalma combines his own experience as a strategist, consultant, and analyst with that of experts and practitioners at companies that have successfully globalized their operations.